In the first nine months of 2021, the share of smart TVs and Ultra HD TVs (UHD) in terms of the overall market continued to rise in Germany.
German platform operator M7 Deutschland will add lifestyle channel MyZen TV 4K to its Ultra HD (UHD) line-up on May 1, 2021.
The share of UHD TV sets in the German TV market continues to grow.
With around 6.6 million TV sets, 20% more smart TVs were sold in Germany last year than in 2019 (5.5 million), reports industry association Deutsche TV-Plattform with reference to GfK figures.
Ultra HD (UHD) is gaining popularity among German TV viewers. Seven out of ten households planning to buy a new TV set would opt for a UHD model.
Despite the Corona crisis, 2.7 million TV sets were sold in Germany between January and May 2020, slightly more than in the first five months of the previous year (2.65 million), according to GfK Retail & Technology.
In the highly competitive streaming market, there seems to be a financial limit for German customers.
The global market for consumer electronics ended the year 2018 with a 6% increase in sales while total sales of around €138 billion were recorded.
52% of TV viewers in Germany would be willing to spend money on TV channels in Ultra HD quality.
The sales of TV sets amounted to €45 billion in the first half of 2018 in the global market, around 1% more than in the same period last year, spurred by this year’s FIFA World Cup, according to German market research institute GfK.