Ultra HD (UHD) is gaining popularity among German TV viewers. Seven out of ten households planning to buy a new TV set would opt for a UHD model.
Despite the Corona crisis, 2.7 million TV sets were sold in Germany between January and May 2020, slightly more than in the first five months of the previous year (2.65 million), according to GfK Retail & Technology.
In the highly competitive streaming market, there seems to be a financial limit for German customers.
The global market for consumer electronics ended the year 2018 with a 6% increase in sales while total sales of around €138 billion were recorded.
52% of TV viewers in Germany would be willing to spend money on TV channels in Ultra HD quality.
The sales of TV sets amounted to €45 billion in the first half of 2018 in the global market, around 1% more than in the same period last year, spurred by this year’s FIFA World Cup, according to German market research institute GfK.
A total of 1.6 million TV sets were sold in Germany in Q1 2018. Of these, 1.2 million (75%) are equipped with smart functions, reports German industry association Deutsche TV-Plattform with reference to figures from GfK Retail & Technology.
The value of illegal accesses to illegal content in Spain amounted to €21.899 billion in 2017. This represented a decrease of 6% compared to 2016 and an accumulated decrease of 9% compared to 2015.
More smart devices for media use at home were sold in Germany last year than ever before.
The number of Dutch people watching TV programmes on smartphones is growing and currently stands at 21% and 27% respectively, while usage of smart TVs is also oin the rise, according to GfK’s latest Trends in Digital Media research.