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Germans ready to pay up to €23/month for video streaming

December 6, 2019 13.00 Europe/London By Jörn Krieger

In the highly competitive streaming market, there seems to be a financial limit for German customers.

Users of Netflix, Amazon Prime Video and other streaming services are prepared to spend a maximum of €23 per month on their subscriptions, reports German news magazine Der Spiegel with reference to figures compiled by market research institute GfK.

GfK researcher Christoph Freier told the paper that there would be a cap in consumers’ spending and time budgets.

The average customer currently has around 1.3 streaming subscriptions. 22.1 million people in Germany currently use streaming services. In Q3 2019, the average viewing time was around 33 minutes per day.

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Research, Streaming Tagged With: Amazon Prime Video, GfK, Netflix, streaming, subscriptions Edited: December 10, 2019 09:38

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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