The number of Dutch people watching TV programmes on smartphones is growing and currently stands at 21% and 27% respectively, while usage of smart TVs is also oin the rise, according to GfK’s latest Trends in Digital Media research.
The market for traditional consumer electronics is growing in Germany this year.
Netflix rules in the Netherlands. In July, Netflix reached 3,942,000 people in the Netherlands on PC, smartphone and / or tablet, which equals 27.5% of all Dutch from 13 years of age.
Amazon’s The Grand Tour, starring Jeremy Clarkson, Richard Hammond and James May, was the most viewed title November and December 2016 in the UK.
The TV audience ratings of Sky Deutschland have been around 16% higher in subscriber households than reported by German TV ratings provider AGF in 2016.
Consumers increasingly see digital players as complementing cable, satellite service, according to GfK’s latest Home Technology Monitor.
INFOGRAPHIC. Multiple streaming services rises over 50% in 3 years, posing new challenges to the video marketplace, according to GfK research.
Regular (monthly) Netflix users in the US are saying they watch ten shows per week via the platform – as well as four movies, according to GfK research.
Consumers in key European TV markets are ready to embrace Ultra HD as a thrilling TV experience and to invest in equipment and content.
Dutch audience measure company SKO has started supplying time-shifted viewing data to the market on a daily basis.