• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

German TV study: 52% would pay for UHD content

November 23, 2020 08.30 Europe/London By Jörn Krieger

Ultra HD (UHD) is gaining popularity among German TV viewers. Seven out of ten households planning to buy a new TV set would opt for a UHD model.

One in two (52%) is prepared to pay extra for programmes in UHD quality, with movies and documentaries at the top of the wish list. These are results of the HD+ UHD Monitor 2020, a study by S&L Research on behalf of German DTH platform HD+, as subsidiary of Astra satellite operator SES.

The preferred price range is between “€3 to €6 per month” (16% of respondents), followed by “up to €3” (13%) and “€6 to €9” (12%). 4% of the study participants would even be prepared to pay €12 or more per month to view content in UHD. Movies (85%) and documentaries (80%) are at the top of the audience’s favour. Football and news (55% each) as well as series (53%) are preferred by more than half of the respondents.

A quarter of those interviewed (26%) already own a UHD TV set. 41% are (very) likely to buy a new TV set within the next 12 months. In most cases, a UHD model will end up in the household. Seven out of ten households planning to buy a new TV set would “most likely” buy a UHD TV set.

This corresponds to the current sales figures of GfK: According to the market research institute, 70% of the TV sets sold in Germany in 2020 are UHD devices. This seems to be increasingly the case for second or third sets in a household. Two thirds of those surveyed in the HD+ UHD Monitor 2020 state that they use more than one TV set. 67% of them confirm that it is important to them that other TV sets in their household meet the same technical standard as their main set.

A further driver for the growing demand for UHD sets could be the declining satisfaction with the TV sets currently in use in households. Only one in three (35%) still considers the picture quality to be sufficient. The generally larger screen diagonals of UHD TV sets are also playing a role: Only 27% say that they do not need a larger flat screen.

However, when looking at the existing UHD offerings of the broadcasters, there is a great deal of uncertainty and unawareness. One in two (48%) of those surveyed do not know which TV channels already broadcast in UHD. When asked about UHD content providers, 20% named RTL, followed by Sky (18%), ProSieben (16%), ZDF (15%), SAT.1 (14%) as well as UHD1 by HD+ and RTLzwei (both 10%). However, channels which do not offer UHD at all were also mentioned, such as ARD (14%) or VOX (8%).

Knowledge about the advantages of a UHD device varies greatly. 72% of respondents cited better picture quality, 52% better colours and contrasts. But only 23% know that thanks to UHD, they can also place a larger TV set in their living room because the sitting distance to the TV set is practically irrelevant with UHD due to the high picture resolution.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Platforms, Research, Satellite, Standards, Ultra HD Tagged With: Astra, GfK, HD+, HD+ UHD Monitor 2020, Ultra HD Edited: 24 November 2020 11:20

Avatar photo

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

Latest News

  • Giga Europe prepares for the busy hour
  • England Hockey launches dedicated streaming service
  • Simply.TV provides YouSee with an improved UI and UX experience
  • New Total TV advertising measurement to be launched in Finland
  • Virgin remains top of Ofcom complaints league

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...