Regular (monthly) Netflix users in the US are saying they watch ten shows per week via the platform – as well as four movies, according to GfK research.
Consumers in key European TV markets are ready to embrace Ultra HD as a thrilling TV experience and to invest in equipment and content.
Dutch audience measure company SKO has started supplying time-shifted viewing data to the market on a daily basis.
Households with at least one member of Generation X (roughly ages 35 to 49), and those where children (ages 17 and under) are present, are much more likely to view OTT.
Spending on UltraHD TV (4K) is up by over 700% compared to previous period, according to GfK.
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.
The number of TV sets sold in Western Europe has increased by 3.2% to more than 34 million sets in 2014 (2013: 33 million sets).
YouTube still rules when it comes to TV app usage on smartphones and tablets, but broadcasters take the lead over platforms, according to GfK research.
The number of Dutch viewers using streaming and VOD service continues to grow, according to the latest research from GfK.
Roughly one-third of Digital Media Player owners have reduced or eliminated pay TV service because of the devices, according to GfK research.