Households with at least one member of Generation X (roughly ages 35 to 49), and those where children (ages 17 and under) are present, are much more likely to view OTT.
Spending on UltraHD TV (4K) is up by over 700% compared to previous period, according to GfK.
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.
The number of TV sets sold in Western Europe has increased by 3.2% to more than 34 million sets in 2014 (2013: 33 million sets).
YouTube still rules when it comes to TV app usage on smartphones and tablets, but broadcasters take the lead over platforms, according to GfK research.
The number of Dutch viewers using streaming and VOD service continues to grow, according to the latest research from GfK.
Roughly one-third of Digital Media Player owners have reduced or eliminated pay TV service because of the devices, according to GfK research.
The Dutch have taken a liking for streaming content with 4.2 million active users with Netflix and Spotify taking the lead.
A growing number of US households are relying on dedicated set-top/plug-in devices to watch Netflix on a TV set, according to a new GfK study, Over-the-Top TV 2014.
The connection rate of smart TVs in the UK now stands at over 80%, according to the latest research produced by GfK.