Pay TV revenues in Eastern Europe will peak at $6.95 billion in 2019 – before slowly falling to $6.59 billion by 2024.
The largest pay-TV providers in the US – representing about 95% of the market – lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
Pay-TV revenues for 20 MENA countries fell by 11% between 2016 and 2018 to just under $3 billion.
Sub-Saharan Africa is forecast to add more than 16 million pay-TV subscribers between 2018 and 2024 to bring its total to 45.63 million, according to the Sub-Saharan Africa Pay TV Forecasts report.
New US consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19.
The largest pay-TV providers in the US, representing about 95% of the market, lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017.
About 78% of TV households in the US subscribe to some form of pay-TV service, according to research by the Leichtman Research Group.
It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, new research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
Africa and the Middle East pay-TV household penetration is expected to outpace all other major regions between 2017 and 2022.
Nigeria has become the largest pay-TV market in Africa in terms of subscribers and continues to have a strong growth potential, according to the latest country profile report from Kagan, S&P Global Market Intelligence.