Pay-TV household penetration in the Americas is expected to decline from 53.2% in 2018 to 48.8% in 2023 due to ongoing cord-cutting trends in North America, says GlobalData.
The average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay-TV declined from $84 to $76, says Parks Associates.
Revenues from pay-TV and paid video-on-demand (VOD) services in Germany, Austria and Switzerland rose by 14% year-on-year to around €4 billion in 2018.
Pay-TV revenues in Eastern Europe will peak at $6.95 billion in 2019 before slowly falling to $6.59 billion by 2024.
The largest pay-TV providers in the US – representing about 95% of the market – lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
Pay-TV revenues for 20 MENA countries fell by 11% between 2016 and 2018 to just under $3 billion.
Sub-Saharan Africa is forecast to add more than 16 million pay-TV subscribers between 2018 and 2024 to bring its total to 45.63 million, according to the Sub-Saharan Africa Pay TV Forecasts report.
New US consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19.
The largest pay-TV providers in the US, representing about 95% of the market, lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017.
About 78% of TV households in the US subscribe to some form of pay-TV service, according to research by the Leichtman Research Group.