Africa and the Middle East pay-TV household penetration is expected to outpace all other major regions between 2017 and 2022.
Nigeria has become the largest pay-TV market in Africa in terms of subscribers and continues to have a strong growth potential, according to the latest country profile report from Kagan, S&P Global Market Intelligence.
Strategy Analytics’ analysis of pay TV subscriber numbers shows Virtual Multichannel Video Programming Distributor (vMVPDs) with 868K net adds in 2Q 2018 bringing the total number of vMVPD subscribers to 6.73M, up 119% YoY.
The largest pay-TV providers in the US – representing about 95% of the market – lost about 415,000 net video subscribers in 2Q 2018, compared to a pro forma loss of about 660,000 subscribers in 2Q 2017.
The number of pay-TV subscribers in Germany rose from 7.5 million (2016) to 7.7 million in 2017 and in Germany, Austria and Switzerland from 8.4 million to 8.7 million.
Even as traditional pay-TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections.
Pay-TV operators in the Americas look at OTT video opportunities to offset client loses, says data and analytics company GlobalData.
According to Dataxis, as at Q1 2018 pay-TV in Latin America reached 71.4 million subscribers, which represented a drop of around 0.1% compared to the end of 2017.
The European pay-TV market reached 185 million subscribers during the first quarter of 2018 and grew only by 0,3% compared to Q4 2017. This is the lowest net add ever observed by Dataxis.
With growth fuelled by the demand for triple-play services and premium content, the Balkan market of Bosnia and Herzegovina has grown by 60% over the last five years.