Subscription-based video-on-demand (SVOD) and pay-TV are growing in Germany, but SVOD is growing faster.
This is the result of the study Pay-TV in Germany 2019/2020 published by German commercial broadcaster association VAUNET.
According to the study, the number of consumers using SVOD services such as Amazon Prime Video or Netflix almost doubled to 13.4 million in Q4 2019. In the same period of the previous year, this figure was 6.9 million.
In 2019, pay-TV channels achieved an average monthly reach of 16.4 million viewers, an average of 400,000 more than in 2018. In the first half of 2020 the average number already rose to 17.1 million viewers, and in March 2020 it reached 18.3 million.
The number of pay-TV subscribers climbed from 7.8 million (2018) to 8 million in 2019. The study does not provide any information on SVOD subscribers due to the lack of available data.
Revenues from pay-TV and paid-VOD services increased from €3.5 billion (2018) to €3.9 billion in 2019, of which pay-TV had a revenue volume of around €2.4 billion (2018: €2.3 billion), followed by SVOD with around €1.2 billion (2018: €1.1 billion).
As the further development in the Corona crisis is still marked by many uncertainties, VAUNET is not issuing a revenue forecast for the current year at this stage.
