Subscription-based video-on-demand (SVOD) and pay-TV are growing in Germany, but SVOD is growing faster.
Netflix and Amazon Prime dominate the German SVOD market in terms of subscriber numbers and recorded strong growth in the third quarter of 2018.
Amazon Prime Video and Netflix have further expanded their customer base and are the two largest subscription video-on-demand (SVOD) platforms in Germany.
The number of pay-TV subscribers in Germany rose from 7.5 million (2016) to 7.7 million in 2017 and in Germany, Austria and Switzerland from 8.4 million to 8.7 million.
The turnover generated by pay-TV channels and paid-for video-on-demand (VOD) services has increased in Germany, Austria and German-speaking Switzerland in 2016 by around 11% to over €3 billion for the first time (2015: €2.7 billion).
Sports streaming service DAZN (“Da Zone”) wants to reach the customer figure of German pay-TV broadcaster Sky Deutschland following its acquisition of the UEFA Champions League TV rights in Germany and Austria.
German pay-TV broadcaster Sky Deutschland will launch entertainment channel Sky 1 in Germany and Austria in November 2016.
Pay-TV and paid video-on-demand (VOD) services achieved rising figures in terms of revenues, usage and number of offers in Germany in 2015.
German pay-TV broadcaster Sky Deutschland will expand its mobile offer for smartphones and tablets and launch a Sky Sports app and a Sky Kids app later this year.
Sky Deutschland only acquired 120,000 new subscribers in the last three months of 2015, considerably less than the 214,000 new customers the German pay-TV broadcaster reported in the important Christmas quarter 2014.