The audiovisual German media market will increase its revenues across all segments – TV, video, radio, audio – by 5.8% to a total of €11.6 billion this year.
The turnover generated by pay-TV channels and paid-for video-on-demand (VOD) services has increased in Germany, Austria and German-speaking Switzerland in 2016 by around 11% to over €3 billion for the first time (2015: €2.7 billion).
The advertising revenues for TV, radio, video and audio offerings in Germany are expected to grow to around €6 billion this year (2016: €5.7 billion).
The audiovisual media market in Germany will achieve revenues of more than €11 billion this year for the first time.
Pay-TV and paid video-on-demand (VOD) services achieved rising figures in terms of revenues, usage and number of offers in Germany in 2015.
VPRT, the industry association of commercial German broadcasters, has launched the initiative Schau HDTV (Watch HDTV) which informs viewers about the advantages, offering and reception possibilities of high-definition television.
The turnover of pay-TV and video-on-demand operators in Germany has grown by 8% to €2.22 billion in 2014 compared with last year (2013: €2.05 billion).
German public broadcasters ARD and ZDF, commercial broadcasters RTL and ProSiebenSat.1, the commercial broadcasters’ industry association VPRT and the media authorities have set up a joint initiative for the introduction of the new digital terrestrial TV distribution system DVB-T2/HEVC through which HD channels will be transmitted terrestrially in Germany for the first time.
Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).
The turnover of the pay-TV and video-on-demand (VOD) providers in Germany has exceeded the €2 billion mark in 2013 for the first time.