The turnover generated by pay-TV channels and paid-for video-on-demand (VOD) services has increased in Germany, Austria and German-speaking Switzerland in 2016 by around 11% to over €3 billion for the first time (2015: €2.7 billion).
In Germany, the turnover amounted to €2.7 billion (2015: €2.5 billion). The figures were released by commercial broadcaster association VPRT in its market analysis Pay-TV in Deutschland 2017.
For 2017, the industry association predicts a turnover growth by 10-12% to around €3.4 billion in German-language Europe.
The number of pay-TV subscribers rose in 2016 to around 7.6 million in Germany (2015: 7.3 million) and to around 8.4 million in German-speaking Europe (2015: 8.1 million). In 2017, VPRT expects the number of subscribers to climb to 7.9 million in Germany and to 8.7 million in German-speaking Europe.
The average monthly reach of the pay-TV channels in Germany amounted to 13.1 million viewers in 2016 (2015: 11.7 million) and to 15.8 million viewers in the first half of 2017.
The number of pay-TV channels that can be subscribed to in Germany currently amounts to 105 channels, among them 43 entertainment channels, 19 sports channels, 16 documentary channels, 15 music channels and 10 children’s channels.
