Global revenues from OTT TV episode and movies are forecast to reach $224 billion in 2027.
Choice of platform impacts on the effectiveness of ads
New research indicates the platform on which an ad is served directly impacts the active attention viewers commit to it.
German advertising market on the road to recovery
The German association of commercial media companies, VAUNET, expects advertising revenue in audio and audio-visual media in 2022 to rise by around 4.2% to a total of €6.54 billion (up from €6.26 billion in 2021).
SVOD subs to grow by 485m
Global SVOD subscriptions are forecast to by 485 million between 2021 and 2027 to reach 1.69 billion.
AVOD spend to reach $70bn
Global AVOD revenues for TV series and movies are set to reach $70 billion in 2027, up from $33 billion in 2021.
Mixed future for global pay-TV
The number of pay-TV subscribers across 138 countries is forecast to increase by 19 million between 2021-2027.
DTH satellite TV leads in Germany
DTH satellite is the leading TV reception infrastructure in Germany.
Eastern Europe to gain 20m SVOD subs
The number of SVOD subscriptions in Eastern Europe is forecast to rise to 43 million by 2027.
Eastern Europe to gain 9m digital pay-TV subs
The number of pay-TV subscribers in Eastern Europe is forecast to fall from a peak of 82 million in 2018 to 74 million in 2027.
Exclusivity “key to AVOD growth”
Major AVOD platforms have joined the original content goldrush, with groups such as Roku, Tubi and IMDb TV collectively releasing over 100 brand new original titles in the last two years.