The German association of commercial media companies, VAUNET, expects advertising revenue in audio and audio-visual media in 2022 to rise by around 4.2% to a total of €6.54 billion (up from €6.26 billion in 2021).
Media consumption rises in Germany in 2021
The use of audio-visual media in Germany has increased for the second year in a row in 2021 after the beginning of the Corona pandemic and has reached a new record level.
Pay-TV revenues decline in Germany in 2020, paid VOD grows
Classic pay-TV recorded a decline in revenues in Germany in 2020 from €2.4 billion (2019) to €2.1 billion.
German media market continues to grow
The audiovisual German media market will increase its revenues across all segments – TV, video, radio, audio – by 5.8% to a total of €11.6 billion this year.