By 2026, it is expected that more pay-TV subscribers in Europe will use a form of IP connection as the source for their pay-TV service than that of satellite or cable. IP sourced pay-TV subscribers will rise by over 4 million to an estimated 47 million paying subscribers, whereas satellite and cable are expected to […]
Over the last 12 months, we’ve seen an unprecedented acceleration of growth in streaming services on the supply side, as well as an increase in cord-cutting and self-bundling on the demand side, creating considerable opportunities in which niche players can effectively capture audiences.
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
Your pay-TV customers are likely juggling multiple entertainment services – and managing the complex discovery and billing challenges that come with them. In this white paper, find out how to harness the power of super-aggregation to improve their experience and reduce churn while maximizing the value of your video service.
This whitepaper describes how Zattoo built its first HbbTV Operator App (OpApp) targeting compatible Panasonic Smart TV models. In describing how the HbbTV OpApp was built and deployed, the whitepaper also shares the reasons why Zattoo decided to build such an app and what the future may hold.
Talent availability – as, where and when required – is critical to enabling the growth potential within RDK.
In the old days, things were simpler There were TVs and STBs with a basic embedded operating system that, in broad terms, didn’t give many other features than watching flow TV through multicast and recordings. Easy and convenient, but not very flexible, and no way to provide extra services or benefits to the consumer.
TV commercial breaks are annoying interruptions and can invoke much frustration – yes. Furthermore, the future of a lot of the linear TV channels looks uncertain in the wake of on demand streaming services – offering content without long commercial breaks. So, where does this leave TV commercials as we know them today? What if embracing flow TV commercials could act as a life vest to keep the good content adrift?
Machine learning and AI are some of the big buzz words these days. With these has come a need for getting as much data as possible, since the more data, the better use for it.
HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.