We accept .gif and .jpeg files, and Flash files for our website. IAB (Internet Advertising Bureau) guidelines recommend that a.gif alternative is provided to Flash. Some devices, notably the Apple iPad, do not run Flash. Unfortunately we cannot accept Flash for our email products as these typically cannot be handled by email clients.
Banners in Broadband TV News Daily and Weekly Emails
Formats and Positions
The Leaderboard position (600 x 90 pixels) appears at the absolute top of the page.
The Masthead position (600 x 90 pixels) appears at the very top of the home page to the right of the Broadband TV News masthead
The Top Story position (600 x 90 pixels) appears immediately below the uppermost story.
The Next Story position (600 x 90 pixels) appears below the third story from the top.
The Medium Rectangle positions (300 x 250 pixels) now appear in the left- and right-hand columns
All four positions typically appear on the front page when the email is opened. Other banner positions, each of 600 x 90 pixels, are available below each story.
Website
Format and Positions
The Leaderboard position (728 x 90 pixels) appears at the absolute top of the page.
The Top Story position (468 x 60 pixels) appears on the homepage underneath the lead story and on all news pages immediately above the headline.
The two Medium Rectangle position (300 x 250 pixels) appear in the right-hand column under our ‘subscribe box’.
The Leaderboard, Masthead, Top Story and Medium Rectangle positions appear throughout the site whichever story or page is clicked-through.
Advertisements are displayed on a 50-50 basis with a 50% chance the ad will appear on the initial landing of the visit. Once clicked there is a 50% chance that the alternative advert will be displayed on the next page opened. Each position can be tenanted exclusively.
IAB Recommended Ad Sizes
| Recommended Maximum Initial Download Fileweight | Recommended Animation Length (Seconds) | ||
| 300 x 250 IMU – (Medium Rectangle) | 40k | :15 | |
| 468 x 60 IMU – (Full Banner) | 40k | :15 | |
| 120 x 240 IMU – (Vertical Banner) | 30k | :15 | |
| 120 x 600 IMU – (Skyscraper) | 40k | :15 | |
| 728 x 90 IMU – (Leaderboard) | 40k | :15 |
All dimensions are in pixels
Source: Internet Advertising Bureau (November 2009)
Media files and formats
We accept .gif and .jpeg files, and Flash files for our website. IAB (Internet Advertising Bureau) guidelines recommend that a.gif alternative is provided to Flash. Some devices, notably the Apple iPad, do not run Flash.
Unfortunately we cannot accept Flash for our e-mail services due to the constraints of some of our subscribers’ systems.
Do not forget to notify us of the url for the landing page of your creative.
Mailings to our database
We can send so-called eblasts as partner mailings to our database of subscribers to our Daily newsletter, reaching over 48,000 industry professionals.
For these mailings, we need a complete .html file with embedded pictures and/or illustrations. No Flash or Javascript allowed, as these will not display properly on all devices or will be rejected by spam filters.
Deadlines
We endeavour to implement adverts as soon as possible after testing. Ideally we require art copy and links two working days prior to publication in the daily newsletter – Broadband TV News Daily Edition and on the Monday prior to publication on the following Wednesday/Thursday of our Weekly emails. Please contact us to discuss if there are time constraints. We are happy to help accommodate these whenever we can. The design and links can be changed any time during the contracted period.
To check availability, request a proposal and discuss budgets Email the sales team