Predicting the future may be folly but preparing for it is vital. With the growing consensus that the network edge is about to play a much bigger role in service delivery, operators need strategies now to prevent rivals from taking a lead and internet giants from locking them out of providing next-generation services.

Over the last 12 months, we’ve seen an unprecedented acceleration of growth in streaming services on the supply side, as well as an increase in cord-cutting and self-bundling on the demand side, creating considerable opportunities in which niche players can effectively capture audiences.

Your pay-TV customers are likely juggling multiple entertainment services – and managing the complex discovery and billing challenges that come with them. In this white paper, find out how to harness the power of super-aggregation to improve their experience and reduce churn while maximizing the value of your video service.

This whitepaper describes how Zattoo built its first HbbTV Operator App (OpApp) targeting compatible Panasonic Smart TV models. In describing how the HbbTV OpApp was built and deployed, the whitepaper also shares the reasons why Zattoo decided to build such an app and what the future may hold.