“Go OTT or go home” — for the TV industry, that’s 2017 in five words. OTT hasn’t merely joined the mainstream; it’s driving global broadcast strategies.
Next-generation pay-TV customers expect more flexibility in their pay-TV services and are increasingly cutting the cord to save money.
Video anywhere, anytime? You need a CMS strategy! A Content Management System is a cornerstone of multiscreen TV and OTT monetization. In its first CMS white paper, SeaChange examined how the anywhere, anytime consumer mindset is forcing a change to traditional pay-TV models.
How do you spot a pirate? No, it’s not the opening line of a joke, it’s a deadly serious question. Statistically, there are plenty of people living on your block, working in your building, or driving down your street who have watched pirate content. In fact, pirates may be your biggest competition. So what makes […]
With premium “over-the-top (OTT)” video continuing to gain serious marketplace momentum, an interesting phenomenon is arising: Seemingly any company that has transcoded a video, streamed an advertisement, built an iPhone app, attended a conference or used the acronym Digital Rights Management (DRM) is now a do-it-all expert in All Things OTT.
Consumer tastes in entertainment are constantly shifting. And, as the media landscape becomes increasingly fragmented, they have more choice than ever over where to get their content: free to air and pay TV channels, telco IPTV services, pure over the top TV (OTT) players like Netflix, Hulu and Amazon, direct-to-consumer offerings from rights owners like […]
As video service providers focus on individual subscriber services, the breadth and depth of the data collected to drive intelligent content services are growing.
The Pay-TV Innovation Forum is a new global research programme for senior pay-TV executives, developed by NAGRA to explore and catalyse innovation across the pay-TV industry at a time of unprecedented change.
Digitalsmiths, a TiVo company, is an industry leader in personalised content discovery, offering pay-TV providers, digital publishers, and consumer electronic manufacturers the technology and services to power personalised search, recommendations, carousels, social and sports discovery, and a robust analytics platform.
Distributors, creators and advertisers are all focused on keeping viewers engaged, but it’s generally understood that the industry is changing. Today, consumers want the convenience to watch video when it works for them personally – not on a provider’s schedule.