Your pay-TV customers are likely juggling multiple entertainment services – and managing the complex discovery and billing challenges that come with them. In this white paper, find out how to harness the power of super-aggregation to improve their experience and reduce churn while maximizing the value of your video service.

This whitepaper describes how Zattoo built its first HbbTV Operator App (OpApp) targeting compatible Panasonic Smart TV models. In describing how the HbbTV OpApp was built and deployed, the whitepaper also shares the reasons why Zattoo decided to build such an app and what the future may hold.