Sandbox Group has launched a new free ad-supported (FAST) channel on Netgem TV.
PlayKids TV will be distributed in the UK and Ireland through Netgem’s ISP partners including TalkTalk TV, Community Fibre TV and BetterTV.
Ben Pugh, Head of Partnerships at Sandbox Group says: “With over 10 years in the children’s media business we know how to engage kids best throughout the day and that entertainment alone isn’t enough. So our focus is on providing fun educational videos for families that children love and parents can feel good about.”
PlayKids TV offers families educational entertainment with curated videos organised around key moments of the day such as morning routines, afternoon play and bedtime. The scheduling of the channel will allow kids to ease into the day with cosy stories and original songs such as ‘Let’s get ready’ that helps youngsters get ready in the morning. In the afternoon children will find content in PlayKids TV based around themes such as arts and crafts, playing together nicely and songs about animals. In the evening little ones can enjoy winding down stories and bedtime songs.
Mathieu Ghariani, Director of Commercial Operations at Netgem says: “We are thrilled to include PlayKids TV among our 130 FAST channels, which are distributed as part of our service in the UK through TalkTalk TV and numerous other operators. Netgem’s recent announcement regarding the expansion of our FAST service into new territories, dubbed ‘FAST Lane,’ underscores our commitment to providing Telecom Operators with an exceptional experience while maximising revenue for both operators and content owners.
On PlayKids TV families will also find content curated around main events around the year such as summer holidays, back-to-school and Christmas.