Pay-TV and paid video-on-demand (VOD) services achieved rising figures in terms of revenues, usage and number of offers in Germany in 2015.
Turnover increased by 12% to €2.49 billion compared with 2014 (€2.22 billion). In the whole German-speaking region of Germany, Austria and Switzerland (D/A/CH), revenues grew from €2.4 billion to €2.7 billion.
The figures were released by German commercial broadcaster industry association VPRT in its study Pay-TV in Deutschland 2016 (Pay-TV in Germany 2016) presented in Munich today.
Since the beginning of the collection of the figures in 2012, revenues rose by more than 30%. In 2016, the association expects the turnover volume to grow by 8-11% to a total of around €2.8 billion in Germany and around €3 billion in D/A/CH.
A total of 105 pay-TV channels can now be subscribed to in Germany, the majority showing entertainment followed by sports, documentaries, music and children’s programmes.
The number of pay-TV subscribers rose in Germany in 2015 to 7.4 million (2014: 7 million) and to 8.2 million in D/A/CH (2014: 7.7 million). For 2016, VPRT predicts further growth to around 7.8 million customers in Germany and to 8.7 million in the three German-language countries.
“Pay-TV and paid video-on-demand achieved new record figures in German-speaking territories last year and are set for further growth in 2016,” said Frank Giersberg, member of the board of VPRT. “The key driver behind this development is the variety of programmes across all genres from documentaries and children’s programmes to music, sports and entertainment.”
The German-language study can be downloaded free of charge as a PDF document on VPRT’s website.
