Netflix became the second largest TV group in Europe in revenue terms last year, according to the latest research by Ampere Analysis.
A new report says streamed TV services now number four per US streaming household and two in Western Europe.
The latest research from Ampere Analysis has found that almost one in five US internet users are accessing AVoD (Ad-supported Video on Demand) services.
Ampere Analysis latest pay-TV barometer reports that pay-TV subscriber totals were 0.5% higher than in Q1 2020.
The average US household that subscribes to a video on demand service now has access to 100,000 hours of content across 3.8 different services.
Analysis by Ampere shows pay-TV subscriber totals in Q1 2020 are 0.3% higher than they were in the previous quarter.
Subscription video on demand services are increasingly turning their attention towards local markets.
Netflix is prioritising the dubbing of content in its major markets as part of its localisation strategy.
The days of the family gathering together to watch the latest episode of a favourite series may be drawing to a close.
Advertising supported Video on Demand (AVOD) will make its mark in 2020, according to Ampere Analysis.