A quarter of US internet users now rely on a mix of Advertising-funded Video on Demand (AVOD) and Subscription Video on Demand (SVOD) services for their entertainment, according to the latest research from Ampere Analysis.
Up to $28.3 billion in lost revenue is available to service providers and rights holders if they are able to reduce the amount of sports piracy.
Netflix became the second largest TV group in Europe in revenue terms last year, according to the latest research by Ampere Analysis.
A new report says streamed TV services now number four per US streaming household and two in Western Europe.
The latest research from Ampere Analysis has found that almost one in five US internet users are accessing AVoD (Ad-supported Video on Demand) services.
Ampere Analysis latest pay-TV barometer reports that pay-TV subscriber totals were 0.5% higher than in Q1 2020.
The average US household that subscribes to a video on demand service now has access to 100,000 hours of content across 3.8 different services.
Analysis by Ampere shows pay-TV subscriber totals in Q1 2020 are 0.3% higher than they were in the previous quarter.
Subscription video on demand services are increasingly turning their attention towards local markets.
Netflix is prioritising the dubbing of content in its major markets as part of its localisation strategy.