• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Ampere: Netflix markets with more local Originals see smaller discount to ad tier

December 9, 2022 11.46 Europe/London By Julian Clover

Netflix Manga titles include two seasons of The Seven Deadly Sins: Grudge of Edinburgh

Its emerged that markets, where Netflix is planning to increase the amount of its Netflix Originals, have a smaller discount on the streamer’s new ad-funded tier.

The correlation, discovered by Ampere Analysis, follows a period when Netflix made increasing efforts in commissioning international titles. In the third quarter, the amount of non-English language content reached 48%, rising to 61% in Scripted Netflix Originals.

“Given this push into non-English-language Scripted content it’s understandable Netflix is less inclined to offer high rates of discount for its new ad-supported tier service in markets where it has made a significant investment,” said Ampere’s Olivia Deane. “Although some non-English-language titles have found international success (such as Squid Game, Lupin, or La Casa de Papal), there is a risk that localised content will struggle to find wider appeal beyond its home market.”

In Japan, where the discount rate is the lowest, and the volume of local Originals is the highest, most upcoming content is Scripted (92%), focusing on Sci-Fi & Fantasy.

Deane explains that although Netflix’s increase in Japanese Anime is likely to attract local consumers – Anime was the favourite genre of Japanese SVOD viewers in Q3 2022 – the genre has limited international appeal.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, Streaming, Top Story Tagged With: Ampere Analysis, Netflix Edited: 12 December 2022 13:14

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

Latest News

  • Travelxp launches German channel on MagentaTV
  • MFE rules out merger with ProSiebenSat.1 for now
  • New directors for 4iG and Vodafone Hungary
  • Ampere study finds comedy is the most pirated genre
  • Polsat secures licence extension

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...