Paramount Global is continuing to build its streaming business as it continues an aggressive pursuit of Warner Bros. Discovery.
RTL+ and HBO Max launch joint streaming bundle in Austria
German broadcaster RTL Deutschland and US media company Warner Bros. Discovery will combine their streaming services RTL+ and HBO Max under a single subscription in Austria.
Warner Bros. Discovery launches HBO Max in eight new markets
Warner Bros. Discovery has launched HBO Max in Germany, Austria, Switzerland, Luxembourg and Liechtenstein, as well as Italy, Greece and Israel, expanding its streaming service to more than 100 countries […]
RTL+ and HBO Max join forces ahead of German launch
Warner Bros. Discovery and RTL Deutschland have agreed a bundled streaming offer that will combine RTL+ and HBO Max under a single subscription when the service launches in Germany on […]
Extension for HBO Max in multiyear Canal+ agreement
Canal+ and Warner Bros. Discovery have signed a new multi-year, multi-territory agreement extending their long-running partnership internationally, spanning both HBO Max distribution and the renewal of several Warner Bros. Discovery […]
Larry Ellison to guarantee Paramount bid for Warner Bros. Discovery
Larry Ellison has stepped in to strengthen Paramount Skydance’s hostile push for Warner Bros. Discovery, providing an “irrevocable personal guarantee” covering $40.4 billion (€34.4 billion) of equity financing for the […]
Warner Bros. Discovery launches HbbTV-based addressable ads on free-to-air channels
Warner Bros. Discovery (WBD) has introduced a new HbbTV-based system for personalised advertising on its free-to-air (FTA) channels, developed with Amazon Web Services (AWS).
Azerion to handle HBO Max ad sales in Austria
Advertising sales house Azerion Austria has secured the commercial advertising mandate for HBO Max as Warner Bros. Discovery prepares to launch its streaming service in Austria in January 2026.
Zattoo to handle HBO Max ad sales in Switzerland
Zattoo has secured a major new mandate in the connected TV (CTV) market, signing a commercial partnership with Warner Bros. Discovery that will see the Swiss streaming provider take over […]
HBO Max sets German launch for January 2026, Ad Alliance to handle ad sales
HBO Max will launch in Germany in January 2026, marking the next major step in Warner Bros. Discovery’s European rollout of its global streaming platform.