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Sky to launch sports and kids apps in Germany

April 21, 2016 08.41 Europe/London By Jörn Krieger

Sky Kids appGerman pay-TV broadcaster Sky Deutschland will expand its mobile offer for smartphones and tablets and launch a Sky Sports app and a Sky Kids app later this year.

This was announced by Jeremy Darroch, group chief executive of parent company Sky UK, at the presentation of the Q3 2015/16 figures.

The Sky Kids app which was introduced in the UK and Ireland in March 2016 offers children a safe way to access thousands of hours of kids programmes at no extra cost.

The Sky Sports app is market leader in the UK, according to the broadcaster. Both apps will also be launched in Italy later this year.

Sky Deutschland increased its number of subscribers in the first three months of this year by 73,000 to a total of 4.57 million customers. The growth was slower than in the same period 2015 in which 103,000 new subscribers were added.

With €3 million, Sky Deutschland recorded an operating profit (EBIT) in a third quarter for the first time since the introduction of the Sky brand in Germany and Austria.

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Filed Under: Finance, Newsline, Platforms, Second Screen Tagged With: Germany, Italy, Sky Deutschland, Sky Kids app, Sky Sports app, subscribers Edited: 21 April 2016 08:41

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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