New research from Parks Associates has revealed 47% of US broadband households subscribe to Amazon Prime Video, making it second only to Netflix in terms of take-up of among subscription-based OTT video services in the US.
Parks Associates: Consumers spend nearly 7 Hours per week watching online video
The number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020, says a new report.
Disney+ and Apple TV+ enjoy early success
Research from Parks Associates have found both Disney+ and Apple TV+ have captured a significant market share during their first six months of operation.
Parks Associates: Top 10 US subscription OTT Video Services for 2019
Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services.
Research: Quality of UI more important than recommendations
New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others.
Sharp increase in number of OTT subscribers in the US
Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014.
Subscriptions account for nearly 86% of US internet TV and movie spending
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.
Free trials influence OTT video subs
Over 50% of US broadband households that subscribe to an OTT video service do so because they’ve previously enjoyed a free trial.
US pay-TV ARPU declined 10% from 2016 to 2018
The average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay-TV declined from $84 to $76, says Parks Associates.
22% of US broadband homes watch terrestrial TV
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.