10% of US broadband households switched, downgraded or cancelled their pay-TV service in the past 12 months, according to Parks Associates.
21% of US pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago, according to Parks Associates.
US broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones, according to Parks Associates .
The percentage of US broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015.
Parks Associates said that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope.
42% of US broadband households find at least one tested smart home use case for entertainment very appealing, according to Parks Associates.
Makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
More than 50% of US OTT subscription households subscribe to multiple OTT video services, according to Parks Associates. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.
Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the US market, based on number of subscribers.
53% of US broadband households subscribe to both a pay-TV service and at least one OTT video service, according to research by Parks Associates.