Parks Associates’ latest research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to […]
Research: 33% of US internet homes subscribe to a D2C sports-specific streamer
Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital.
65% of US households use three brands as their primary CTV platform
Roku and Amazon are the most popular brands of streaming media players purchased, according to a new Parks Associates study.
Parks Associates: Prime Video has the lowest churn rate of the streamers
A study of 89 streaming services has found Amazon Prime Video has the lowest churn rate of all the streamers while Discovery+ is among the highest.
Average number of connected devices in US internet households reaches 17
The average number of connected devices in each US household connected to the internet has now reached 17, according to Parks Associates.
5% of US internet households have only a pay-TV service
Just 5% of US internet household have a pay-TV service alone, leading Parks Associates to conclude that pay-TV companies are continuing to shed subscribers to the streamers.
Prime Video stays top of Parks Associates’ List of US Subscription Video Services
Amazon’s Prime Video has retained the top spot in Parks Associates’ Top 10 List of US Subscription Video Services with Paramount+ moving ahead of ESPN+ for the first time.
40m US homes trialled and subscribed to at least one OTT service in H1 2021
At least 40 million US internet households tried out and then went on to subscribe to at least one OTT service during the first half of 2021.
Prime Video penetration in the US hits 45%
The penetration of Amazon Prime Video among US internet households stands at 45%, according to Parks Associates’ Video Services Dashboard.
47% of US broadband households subscribe to Amazon Prime Video
New research from Parks Associates has revealed 47% of US broadband households subscribe to Amazon Prime Video, making it second only to Netflix in terms of take-up of among subscription-based […]