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Prime Video penetration in the US hits 45%

April 8, 2022 10.23 Europe/London By Julian Clover

The penetration of Amazon Prime Video among US internet households stands at 45%, according to Parks Associates’ Video Services Dashboard.

Filed Under: Editor's Choice, Newsline, Platforms, Streaming, Top Story, TV Tagged With: Parks Associates, Prime Video Edited: 11 April 2022 12:35

47% of US broadband households subscribe to Amazon Prime Video

December 11, 2020 12.15 Europe/London By Julian Clover

New research from Parks Associates has revealed 47% of US broadband households subscribe to Amazon Prime Video, making it second only to Netflix in terms of take-up of among subscription-based OTT video services in the US.

Filed Under: Newsline Tagged With: Amazon, Parks Associates Edited: 11 December 2020 12:15

Parks Associates: Consumers spend nearly 7 Hours per week watching online video

July 3, 2020 13.10 Europe/London By Broadband TV News Correspondent

The number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020, says a new report.

Filed Under: Newsline, Research Tagged With: Parks Associates Edited: 3 July 2020 13:10

Disney+ and Apple TV+ enjoy early success

June 1, 2020 11.13 Europe/London By Julian Clover

Research from Parks Associates have found both Disney+ and Apple TV+ have captured a significant market share during their first six months of operation.

Filed Under: Newsline, Research Tagged With: Apple TV, Disney, Parks Associates Edited: 1 June 2020 11:13

Parks Associates: Top 10 US subscription OTT Video Services for 2019

December 6, 2019 08.30 Europe/London By Broadband TV News Correspondent

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services.

Filed Under: Editor's Choice, Newsline, OTT, Research, SVOD Tagged With: Parks Associates, US Edited: 9 December 2019 12:03

Research: Quality of UI more important than recommendations

October 16, 2019 08.13 Europe/London By Broadband TV News Correspondent

New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others.

Filed Under: Newsline, Research Tagged With: Parks Associates, US Edited: 16 October 2019 08:13

Sharp increase in number of OTT subscribers in the US

October 4, 2019 08.29 Europe/London By Broadband TV News Correspondent

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014.

Filed Under: Newsline, OTT, Research Tagged With: Netflix, Parks Associates, Steve Nason, US Edited: 7 October 2019 09:10

Subscriptions account for nearly 86% of US internet TV and movie spending

September 18, 2019 10.15 Europe/London By Broadband TV News Correspondent

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.

Filed Under: Newsline, Research Tagged With: Parks Associates, US Edited: 18 September 2019 10:15

Free trials influence OTT video subs

August 16, 2019 10.20 Europe/London By Broadband TV News Correspondent

Over 50% of US broadband households that subscribe to an OTT video service do so because they’ve previously enjoyed a free trial.

Filed Under: Newsline, Research Tagged With: Parks Associates Edited: 16 August 2019 10:20

US pay-TV ARPU declined 10% from 2016 to 2018

August 4, 2019 20.16 Europe/London By Broadband TV News Correspondent

The average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay-TV declined from $84 to $76, says Parks Associates.

Filed Under: Newsline, Research Tagged With: Parks Associates, pay TV, US Edited: 5 August 2019 12:00

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