10% of US broadband households switched, downgraded or cancelled their pay-TV service in the past 12 months, according to Parks Associates.
21% of US SVOD homes subscribe via pay-TV provider
21% of US pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago, according to Parks Associates.
US broadband homes have more than seven video access devices
US broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones, according to Parks Associates .
20% of US broadband homes use DTT
The percentage of US broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015.
In the US 19% of 18-24 olds are engaging in live streaming
Parks Associates said that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope.
30% of US homes like to use single remote
42% of US broadband households find at least one tested smart home use case for entertainment very appealing, according to Parks Associates.
User experience key focus for smart TVs and media players
Makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
More than half of OTT-homes take multiple services
More than 50% of US OTT subscription households subscribe to multiple OTT video services, according to Parks Associates. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.
Parks ranks Top 10 US OTT subscription services
Parks Associates has released its updated list of the top 10 subscription over-the-top (OTT) video services in the US market, based on number of subscribers.
53% of US homes have pay-TV and OTT
53% of US broadband households subscribe to both a pay-TV service and at least one OTT video service, according to research by Parks Associates.
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