New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017.
US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
10% of US broadband households are watching esports, according to Parks Associates.
Mmre than 85% of millennials in US broadband households subscribe to at least one OTT video service, according to Parks Associates’ OTT Video Market Tracker.
Nearly 40% of US broadband households now have at least two OTT video service subscriptions, according to Parks Associates.
Ownership of streaming media players has risen from about six percent of US broadband households in 2010 to almost 40% at the beginning of 2018.
Research from Parks Associates shows 17% of US broadband households own both an internet-connected entertainment device and a smart home device.
More than 50% of US broadband households own a smart TV and more than 40% own a streaming media player, according to Parks Associates’ new report Smart TVs vs. Streaming Media Players: Winning Over Consumers.
New research from Parks Associates shows that 27% of US pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.
52% of US broadband households have a subscription to both pay-TV and one or more OTT video services, according to Parks Associates.