The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks Associates.
Parks Associates research finds the rate of cancellations for OTT video services among US broadband households has held steady over the past three years at approximately 18%.
New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of US broadband households, is highly sensitive to collection and use of information about themselves and their activities.
Streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily.
New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017.
US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
10% of US broadband households are watching esports, according to Parks Associates.
Mmre than 85% of millennials in US broadband households subscribe to at least one OTT video service, according to Parks Associates’ OTT Video Market Tracker.
Nearly 40% of US broadband households now have at least two OTT video service subscriptions, according to Parks Associates.
Ownership of streaming media players has risen from about six percent of US broadband households in 2010 to almost 40% at the beginning of 2018.