Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.
The percentage of UK broadband homes where subscribers are likely to cancel their pay-TV subscription has doubled in three years.
A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets.
58% of US broadband households who trial a OTT video subscription service convert to paying subscribers, according to Parks Associates.
Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet.
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.
83% of smart TV owners in the US connect their device to the internet, up from 70% in 2014, according to Parks Associates.
New US consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19.
New research from Parks Associates finds 24% of UK broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device.
Research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.