At least 40 million US internet households tried out and then went on to subscribe to at least one OTT service during the first half of 2021.
The penetration of Amazon Prime Video among US internet households stands at 45%, according to Parks Associates’ Video Services Dashboard.
New research from Parks Associates has revealed 47% of US broadband households subscribe to Amazon Prime Video, making it second only to Netflix in terms of take-up of among subscription-based […]
The number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020, says […]
Research from Parks Associates have found both Disney+ and Apple TV+ have captured a significant market share during their first six months of operation.
Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services.
New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and […]
Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014.
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on […]
Over 50% of US broadband households that subscribe to an OTT video service do so because they’ve previously enjoyed a free trial.