Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services.
Research: Quality of UI more important than recommendations
New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others.
Sharp increase in number of OTT subscribers in the US
Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014.
Subscriptions account for nearly 86% of US internet TV and movie spending
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.
Free trials influence OTT video subs
Over 50% of US broadband households that subscribe to an OTT video service do so because they’ve previously enjoyed a free trial.
US pay-TV ARPU declined 10% from 2016 to 2018
The average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay-TV declined from $84 to $76, says Parks Associates.
22% of US broadband homes watch terrestrial TV
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.
Share of UK pay-TV homes looking to cancel doubles
The percentage of UK broadband homes where subscribers are likely to cancel their pay-TV subscription has doubled in three years.
Parks: 8% of US broadband households own a VR headset
A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets.
More than half the people who trial OTT convert to paying subs
58% of US broadband households who trial a OTT video subscription service convert to paying subscribers, according to Parks Associates.
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