New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.
Free trials influence OTT video subs
Over 50% of US broadband households that subscribe to an OTT video service do so because they’ve previously enjoyed a free trial.
US pay-TV ARPU declined 10% from 2016 to 2018
The average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay-TV declined from $84 to $76, says Parks Associates.
22% of US broadband homes watch terrestrial TV
Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.
Share of UK pay-TV homes looking to cancel doubles
The percentage of UK broadband homes where subscribers are likely to cancel their pay-TV subscription has doubled in three years.
Parks: 8% of US broadband households own a VR headset
A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets.
More than half the people who trial OTT convert to paying subs
58% of US broadband households who trial a OTT video subscription service convert to paying subscribers, according to Parks Associates.
52% of US homes watch internet video on a connected TV
Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet.
Parks: 586 million OTT subscriptions by 2024
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.
Over 80% of smart TVs in the US are connected to the internet
83% of smart TV owners in the US connect their device to the internet, up from 70% in 2014, according to Parks Associates.
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