Research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.
91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix
The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to […]
Parks: OTT video service churn steady at 18%
Parks Associates research finds the rate of cancellations for OTT video services among US broadband households has held steady over the past three years at approximately 18%.
20% of US consumers highly sensitive to viewing data collection
New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of US broadband households, is highly sensitive to collection and use of information […]
40% of streaming media player owners use their device daily
Streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily.
30% of Netflix subs in premium service tier
New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017.
Parks: Consumers watch more than two hours of alternative video
US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
10% of US broadband homes watch esports
10% of US broadband households are watching esports, according to Parks Associates.
85% of millennials subscribe to at least one OTT service
Mmre than 85% of millennials in US broadband households subscribe to at least one OTT video service, according to Parks Associates’ OTT Video Market Tracker.
Nearly 40% of US homes have two OTT subscriptions
Nearly 40% of US broadband households now have at least two OTT video service subscriptions, according to Parks Associates.