A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets.
More than half the people who trial OTT convert to paying subs
58% of US broadband households who trial a OTT video subscription service convert to paying subscribers, according to Parks Associates.
52% of US homes watch internet video on a connected TV
Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet.
Parks: 586 million OTT subscriptions by 2024
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.
Over 80% of smart TVs in the US are connected to the internet
83% of smart TV owners in the US connect their device to the internet, up from 70% in 2014, according to Parks Associates.
US consumers love streaming services more than traditional pay-TV
New US consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19.
Research: UK viewers want voice control for smart TVs
New research from Parks Associates finds 24% of UK broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device.
33% of US cord cutters plan to use paid OTT services
Research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.
91% of US OTT subscribers take Hulu, Amazon Prime Video, or Netflix
The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks Associates.
Parks: OTT video service churn steady at 18%
Parks Associates research finds the rate of cancellations for OTT video services among US broadband households has held steady over the past three years at approximately 18%.
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