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US pay-TV ARPU declined 10% from 2016 to 2018

August 4, 2019 20.16 Europe/London By Broadband TV News Correspondent

The average standalone pay-TV service ARPU declined 10% from 2016 to 2018, when consumer-reported monthly spending on pay-TV declined from $84 to $76, says Parks Associates.

Filed Under: Newsline, Research Tagged With: Parks Associates, pay TV, US Edited: 5 August 2019 12:00

22% of US broadband homes watch terrestrial TV

May 15, 2019 07.45 Europe/London By Broadband TV News Correspondent

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.

Filed Under: Newsline, Research, Terrestrial Tagged With: DTT, Parks Associates, US Edited: 15 May 2019 07:45

Share of UK pay-TV homes looking to cancel doubles

May 1, 2019 11.51 Europe/London By Julian Clover

The percentage of UK broadband homes where subscribers are likely to cancel their pay-TV subscription has doubled in three years.

Filed Under: Editor's Choice, Newsline, Research Tagged With: Parks Associates Edited: 2 May 2019 12:00

Parks: 8% of US broadband households own a VR headset

April 15, 2019 20.18 Europe/London By Broadband TV News Correspondent

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets.

Filed Under: Newsline, Research Tagged With: Parks Associates, US, VR Edited: 15 April 2019 20:18

More than half the people who trial OTT convert to paying subs

April 4, 2019 07.19 Europe/London By Broadband TV News Correspondent

58% of US broadband households who trial a OTT video subscription service convert to paying subscribers, according to Parks Associates.

Filed Under: Newsline, OTT, Research Tagged With: Parks Associates, US Edited: 4 April 2019 07:23

52% of US homes watch internet video on a connected TV

March 8, 2019 08.46 Europe/London By Broadband TV News Correspondent

Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of US broadband households now watching online video on a TV […]

Filed Under: Connected TV, Newsline, OTT, Research Tagged With: Amazon Prime Video, Hulu, Netflix, Parks Associates, US Edited: 8 March 2019 08:46

Parks: 586 million OTT subscriptions by 2024

January 24, 2019 10.11 Europe/London By Broadband TV News Correspondent

A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.

Filed Under: Newsline, OTT, Research Tagged With: Brett Sappington, HBO, Parks Associates, Roku Edited: 24 January 2019 18:30

Over 80% of smart TVs in the US are connected to the internet

December 6, 2018 09.55 Europe/London By Broadband TV News Correspondent

83% of smart TV owners in the US connect their device to the internet, up from 70% in 2014, according to Parks Associates.

Filed Under: Connected TV, Newsline, Research Tagged With: Parks Associates, US Edited: 6 December 2018 09:56

US consumers love streaming services more than traditional pay-TV

November 29, 2018 10.55 Europe/London By Robert Briel

New US consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19.

Filed Under: Newsline, OTT, Research Tagged With: NPS, Parks Associates, pay TV Edited: 29 November 2018 10:55

Research: UK viewers want voice control for smart TVs

November 6, 2018 08.30 Europe/London By Broadband TV News Correspondent

New research from Parks Associates finds 24% of UK broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly […]

Filed Under: Newsline, Research Tagged With: Parks Associates, smart TVs, UK, Voice Control Edited: 6 November 2018 08:30

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