Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of US broadband households now watching online video on a TV that is connected to the internet.
A new OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years.
83% of smart TV owners in the US connect their device to the internet, up from 70% in 2014, according to Parks Associates.
New US consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19.
New research from Parks Associates finds 24% of UK broadband households that own a smart speaker with personal assistant would like to control their smart TV via this device, nearly twice as many as any other device.
Research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services.
The top three OTT video services, Amazon Prime Video, Hulu, and Netflix, maintain significant market share, with 91% of OTT subscribers getting at least one of these services, according to Parks Associates.
Parks Associates research finds the rate of cancellations for OTT video services among US broadband households has held steady over the past three years at approximately 18%.
New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of US broadband households, is highly sensitive to collection and use of information about themselves and their activities.
Streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily.