Squid Game, Cobra Kai and WWE helped Netflix capture the largest share of new paying subscribers globally (12%), ahead of competitors Prime Video, Paramount+, Apple TV+ and Disney+.
Growth for Prime Video and Apple in Kantar’s EoD data
First quarter data from Kantar shows growing consumer adoption of ad-supported streaming tiers, with Prime Video and Apple TV+ emerging as standout performers at the start of 2025.
Prime Video begins AI dubbing trial
Amazon’s Prime Video has begun a pilot of AI-aided dubbing, which is says will make its library more accessible to customers.
Amazon adds more countries with ads on Prime Video
Advertising on Prime Video shows and movies is to be introduced in Brazil, India, Japan, the Netherlands, and New Zealand in 2025.
Netflix and Amazon dominate Originals production
Netflix and Amazon have restored their position as the leading commissioners of ‘Originals’ for streaming services.
Kantar says Prime Video subscribers rebelling after ad ultimatum
Prime Video’s introduction of an ad-supported tier was met with significant resistance, according to Kantar’s latest analysis of the UK streaming market.
PlumResearch: Fallout is Prime Video’s biggest premiere
Amazon’s big budget TV series Fallout is taking 30% of viewing in most major markets and is seeing 91 million hours of viewing across 102 million views.
DAZN and Amazon Prime Video ink global deal
Amazon and DAZN have agreed a global distribution partnership that will see DAZN’s D2C sports streaming service available as a new Prime Video Channel for an additional monthly fee.
Prime Video penetration in the US hits 45%
The penetration of Amazon Prime Video among US internet households stands at 45%, according to Parks Associates’ Video Services Dashboard.
Movistar+ adds Prime Video
Amazon and Telefónica’s Movistar+ have consolidated their partnership to include Prime Video in the Spanish platform.