Subscription Video on Demand (SVOD) continues to resonate with consumers across the globe, becoming an integral part of the video viewing lifestyle.
The number of SVOD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports services] in North America will climb by 110 million from 160 million in 2018 to 270 million in 2024.
On Thursday, April 11, Disney outlined its plans for its Disney+ SVOD platform. Launching in November, the company expects to reach 60-90 million Disney+ subscribers by 2024, with the US contributing a third.
Disney+ will launch in the US on November 12, and will cost $6.99 per month (or $69.99 a year), the company announced during Disney’s 2019 Investor Day in Burbank, Calif.
Half of US adults will consider Disney’s pending subscriptionvideo service, a fourth moderately-to-highly likely to sign up.
A number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
Disney may test its planned streaming OTT service Disney+ in the Netherlands, according to a report in The Information.
Sky wants to become less dependent on cable and satellite distribution and is now making its entire pay-TV offer available in Austria through the new streaming service Sky X.
Disney expects to lose $150 million from terminating licensing deals with Netflix this year.
Latest analysis from Ampere suggests that post the media mega-mergers of Comcast/Sky and Disney/Fox, two in every 10 dollars spent on content worldwide will now be spent by these two entities.