Consumer research carried out by Qriously for Ampere Analysis has identified the appeal, target audience and likely take up of the new Disney+ SVoD service in the US.
The global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – or by 86%. The total will climb by 119 million in 2019 alone.
Digital TV Research forecasts 131.20 million gross SVOD subscriptions in Western Europe by 2024, doubling from 65.19 million by end-2018.
The Walt Disney Company and Comcast Corporation have announced that Disney will assume full operational control of Hulu, effective immediately.
Sinclair Broadcast Group will acquire 21 regional sports networks (RSNs) and Fox Collge Sports in $10.6 billion deal from Disney.
Subscription Video on Demand (SVOD) continues to resonate with consumers across the globe, becoming an integral part of the video viewing lifestyle.
The number of SVOD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports services] in North America will climb by 110 million from 160 million in 2018 to 270 million in 2024.
On Thursday, April 11, Disney outlined its plans for its Disney+ SVOD platform. Launching in November, the company expects to reach 60-90 million Disney+ subscribers by 2024, with the US contributing a third.
Disney+ will launch in the US on November 12, and will cost $6.99 per month (or $69.99 a year), the company announced during Disney’s 2019 Investor Day in Burbank, Calif.
Half of US adults will consider Disney’s pending subscriptionvideo service, a fourth moderately-to-highly likely to sign up.