The general manager of EMEA at Disney+ has been named President and Managing Director of The Economist.
Luke Bradley-Jones will lead the financial magazine’s digital transformation, based in London and New York.
“The Economist is a brand I’ve respected and relied on for years,” said Bradley-Jones. “I’m arriving at a moment when its commitment to well-balanced and incisive journalism is more important than ever before. It’s an honour to be tasked with identifying new ways to evolve The Economist into a digital-first product. I look forward to expanding its reach and impact.”
Prior to Disney, where he spent three years, Bradley-Jones spent eight years at Sky, where he led the transformation of Sky’s on-demand services and launched a range of products. In 2017 he assumed the role of Chief Marketing Officer at Sky, responsible for marketing strategy across Sky’s TV, broadband and mobile businesses. Before Sky, he was managing director of BBC.com and Global iPlayer, leading the rapid expansion of the corporation’s global digital businesses across online, mobile and video on demand.
