Hulu has officially launched for Disney Bundle subscribers in the United States, bringing together the two libraries into a single streaming service.
The new experience allows Bundle subscribers (or those who hold subscriptions to both standalone apps) to stream extensive Hulu content, including critically acclaimed fan favorites like Grey’s Anatomy, Only Murders in the Building, Poor Things and The Bear, directly in the Disney+ app.
Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.
Hulu titles have also been integrated in recommendations, sets, and collections on Disney+.
Aaron LaBerge, President & CTO, Disney Entertainment & ESPN added, “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”
A major marketing campaign is underway with custom broadcast and digital spots, cross-branded social media posts being supported by on-site activations at the Disneyland Resort and Walt Disney World Resort.