Disney will begin to enforce rules on password sharing beginning in some countries in June, ahead of a wider crackdown in September.
Rules preventing the use of a legitimate subscribers credentials by a third party have been in the Disney+ terms and conditions for some time, but this will be the first time Disney itself has chosen to enforce them.
Sister service Hulu begun policing rules on the sharing of credentials on March 14.
The plan was confirmed by Disney CEO Bob Iger during a CNBC interview broadcast Thursday.
Iger confirmed Disney will “be launching our first real foray into password sharing” in June. He said it would be “in a few countries” though didn’t elaborate on which ones.
Disney’s move comes after a similar scheme by Netflix netted 100,000 new subscribers in less than 48 hours.
Previously, Disney has said that customers who ‘borrow’ someone else’s account will initially be prompted to take out their own paid subscription. As with Netflix existing subscribers will be able to add a person from outside their household to their subscription for an additional fee.
