The largest pay-TV providers in the US, representing about 95% of the market, lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017.
About 78% of TV households in the US subscribe to some form of pay-TV service, according to research by the Leichtman Research Group.
It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, new research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
Africa and the Middle East pay-TV household penetration is expected to outpace all other major regions between 2017 and 2022.
Nigeria has become the largest pay-TV market in Africa in terms of subscribers and continues to have a strong growth potential, according to the latest country profile report from Kagan, S&P Global Market Intelligence.
Strategy Analytics’ analysis of pay TV subscriber numbers shows Virtual Multichannel Video Programming Distributor (vMVPDs) with 868K net adds in 2Q 2018 bringing the total number of vMVPD subscribers to 6.73M, up 119% YoY.
The largest pay-TV providers in the US – representing about 95% of the market – lost about 415,000 net video subscribers in 2Q 2018, compared to a pro forma loss of about 660,000 subscribers in 2Q 2017.
The number of pay-TV subscribers in Germany rose from 7.5 million (2016) to 7.7 million in 2017 and in Germany, Austria and Switzerland from 8.4 million to 8.7 million.
Even as traditional pay-TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections.
Pay-TV operators in the Americas look at OTT video opportunities to offset client loses, says data and analytics company GlobalData.