Even as traditional pay-TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections.
Pay-TV operators in the Americas look at OTT video opportunities to offset client loses, says data and analytics company GlobalData.
According to Dataxis, as at Q1 2018 pay-TV in Latin America reached 71.4 million subscribers, which represented a drop of around 0.1% compared to the end of 2017.
The European pay-TV market reached 185 million subscribers during the first quarter of 2018 and grew only by 0,3% compared to Q4 2017. This is the lowest net add ever observed by Dataxis.
With growth fuelled by the demand for triple-play services and premium content, the Balkan market of Bosnia and Herzegovina has grown by 60% over the last five years.
Three-quarters (76%) of TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD.
Despite the competition from OTT video services, the worldwide pay TV market has been growing at a steady pace.
The Pay-TV market in the former USSR countries in Europe will grow at a 1.6% CAGR between 2017 and 2023 to reach 59.7 million subscribers, according to Dataxis research.
The largest pay-TV providers in the US, representing about 95% of the market, lost about 305,000 net video subscribers in 1Q 2018 according to Leichtman Research Group.
OTT video services to climb to US$51.4 billion in 2022 creating more pressure on traditional pay-TV services, according to ABI Research.