The Corona crisis has led to Germans buying more TV sets in the first half of 2020.
German consumer electronics fair IFA Berlin can’t take place this year in the usual format.
More than half (51%) of all German households now own a smart TV set. In 2018 it was 46%, in 2017 just 42%.
42% of the households in Germany own a smart TV set with 88% of the sets being connected to the internet.
The worldwide market for consumer electronics will grow by 1.5% this year, according to German industry association gfu Consumer & Home Electronics.
The number of TV sets sold in Western Europe has increased by 3.2% to more than 34 million sets in 2014 (2013: 33 million sets).
The consumer electronics (CE) industry expects to increase its turnover in Germany in this year’s Christmas sales period by 2.3% to more than €8.5 billion compared with 2013, according to German industry association gfu.
Smart TVs and 3D televisions are becoming more popular with consumers in Europe, according to research by GfK.