More than half (51%) of all German households now own a smart TV set. In 2018 it was 46%, in 2017 just 42%.
42% of the households in Germany own a smart TV set with 88% of the sets being connected to the internet.
The worldwide market for consumer electronics will grow by 1.5% this year, according to German industry association gfu Consumer & Home Electronics.
The number of TV sets sold in Western Europe has increased by 3.2% to more than 34 million sets in 2014 (2013: 33 million sets).
The consumer electronics (CE) industry expects to increase its turnover in Germany in this year’s Christmas sales period by 2.3% to more than €8.5 billion compared with 2013, according to German industry association gfu.
Smart TVs and 3D televisions are becoming more popular with consumers in Europe, according to research by GfK.