To address rising competition in the advertising market, Google-owned YouTube is diversifying its business model.
YouTube: Current stats and future strategy
Advertising will remain the core business model for YouTube despite the growing number of subscription services offered by the company.
Deutsche Telekom chooses Zenterio for hybrid DTH box
German telco Deutsche Telekom has chosen the operating system from Swedish TV solutions provider Zenterio for the hybrid set-top-box used for the new satellite version of its IPTV platform Entertain TV.
Exodus from pay-TV accelerates despite OTT partnerships
Even as traditional pay-TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections.
Parks: Consumers watch more than two hours of alternative video
US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
Austrian court: YouTube jointly responsible for uploaded content
Austrian commercial TV broadcaster Puls 4 has achieved a stage victory in its legal dispute against YouTube.
IHS Markit: out of home video viewing on the rise
More than half of internet users surveyed in the US, UK, Brazil, Japan and Germany watched video content out of their homes at least once a month, according to IHS Markit.
Youtube launches premium music service
YouTube’s new music subscription service, a potential competitor to Spotify, will launch on Tuesday, May 22.
Austrian regulator blocks ORF YouTube channel
Austrian media authority KommAustria has rejected plans by public broadcaster ORF to set up its own YouTube channel.
YouTube adds advanced advertising on its TV apps
Google is adding new advertising opportunities on YouTube as seen on a traditional TV set.
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