Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for […]
Nielsen publishes Polish viewing figures
July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an […]
Polish TV viewing declines in February
Poles spent an average of 4 hours and 8 minutes a day in front of their TV screens in February.
Streaming viewing in Poland increases by 8%
Polish viewers spent an average of 4 hours and 19 minutes a day in front of the home screen in January.
YouTube maintains Polish TV streaming lead
YouTube was the most watched streaming service on TV in Poland in June for the second month running.
Traditional TV dominates in Poland
Although streaming services are becoming increasingly popular in Poland, viewers still spend around 90% of their TV time watching traditional programming.