German software solutions provider 3SS has integrated the YouTube recommendation API into its video entertainment platform 3Ready.
The move will enable video service providers and carmakers to cherry-pick from among the vast array of YouTube content to deliver to customers. This includes integration of YouTube APIs to surface and deep-link YouTube content recommendations across screens.
Allente will be among the first to leverage this YouTube integration within 3Ready. The Nordic TV and streaming provider with 1 million subscribers will be able to visually curate YouTube content including curated lists to extend the next-generation entertainment experiences it provides to its customers across a wide range of consumer devices.
As a result of this pre-integration, Allente, and fellow video service providers, can offer customers YouTube playlists and event-based content. Providers can choose topic-specific content clusters, grouped around areas of interest, like fitness or business for example, pre-curated by YouTube itself. These can include Trending Content, New Music, Sports News, Top News, Top Music, music genre, games, movies, among a long list of entertainment pre-qualified and curated by YouTube.
Being able to offer YouTube curated content shortens the time it takes users to find engaging content, a benefit for many types of service providers, including operators and carmakers, according to 3SS.
Furthermore, with 3Ready Control Center, service providers can efficiently manage and optimise UI/UX in a unified way across set-top boxes (Linux, RDK and Android TV), smart TVs, web, mobile devices, and in-car entertainment screens.
