S4C is to work with Little Dot Studios to develop content for its YouTube channel.
The public broadcaster has received £7.5m in additional funding from the UK Government’s Department of Culture, Media, and Sport to develop the provision of Welsh language and culture on digital platforms.
Audiences can expect to be entertained by some of S4C’s most popular brands and talent, such as the sofa stars of Gogglebocs Cymru (Gogglebox Wales), fire chef and award-winning presenter Chris ‘Flamebaster’ Roberts’ global adventures, bilingual prison drama Bariau and a YouTube-first series starring Wales footballer Oli Cooper and his partner Tanwen Cray.
“S4C is delighted to be partnering with Little Dot to introduce Welsh content to a new audience. Our YouTube channel has seen considerable growth over the last 5 years and now we look to supercharge it to bring in a global young audience,” said Geraint Evans, S4C’s Joint Interim CEO and Chief Content Officer.
The partnership builds on the success of its main YouTube channel that doubled hours-watched between 2021/21 and 2022/23.
James Loveridge, Managing Director of Entertainment at Little Dot Studios said: “Our collaboration with S4C is focused on championing the broadcaster’s profound legacy in showcasing Welsh language and culture across global social platforms. Leveraging their extensive library of long-form, television-quality content, we anticipate a significant boost in engagement with diverse audiences, fostering increased watch-time and ultimately enhancing revenue for S4C.”
Founded in 2013, Little Dot Studios, part of All3Media, specialises in creating meaningful connections between premium content and digital audiences.
