Although streaming services are becoming increasingly popular in Poland, viewers still spend around 90% of their TV time watching traditional programming.
Linear TV dominates in Poland
Nielsen data shows that linear TV viewership still dominates on a TV set in Poland, with streaming’s share at under 6%.
Nielsen expands Netflix partnership
Nielsen has expanded its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland.
Peoplemeter extension in the Czech Republic
The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.
Nielsen introduces DAI measurement in Poland
Nielsen is now enabling its Polish clients to recognise Dynamic Ad Insertion (DAI) and will collectively report their results as part of home TV viewing.
Nielsen takes over French TV ad intelligence company TVTY
US data provider Nielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
Gracenote expands to Poland
Nielsen’s Gracenote has expanded its international video metadata coverage to Poland.
Roku allies with Nielsen
Roku and Nielsen have entered into a strategic alliance which they say will help shape the future of media measurement and TV advertising in a streaming-first market.
Nielsen launches theatrical VOD measurement service
Nielsen has unveiled its theatrical VOD (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand […]
TV ad revenue in the UK totals £5.11bn
Online businesses represent the largest category of advertiser on UK television.