Online businesses represent the largest category of advertiser on UK television.
Nielsen acquires addressable TV technology provider Sorenson Media
Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.
Nielsen reports surge in ‘over-the-air’ homes in the US
US research firm Nielsen reports that as of May 2018, more than 14% of all US TV households (or 16 million homes) have “over-the-air” (OTA) TV status, and that number is on the rise.
Eutelsat claims to be market leader in Nigeria, Cameroon and Ivory Coast
A study, led by Nielsen, of television reception throughout Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat as satellite market leader within these countries.
Gracenote launches Mobile Video Analytics solution
Nielsen’s Gracenote has announced a new Mobile Video Analytics solution.
Nielsen: nine out of 10 US adults use linear
Nine out of 10 US adults (18+) use linear platforms in the average week, according to Nielsen Total Audience Report over Q1, 2018.
SpotX adds Nielsen OTT data for connected TVs
SpotX will be adding demographic breakouts based on Nielsen’s audience data for connected TV (CTV). This marks the first time a digital supply-side platformhas leveraged Nielsen analytics for CTV.
Sky emerges as biggest traditional ad spender
Sky has overtaken Procter & Gamble to become the biggest spender on traditional advertising in the UK in 2017.
Nielsen to measure YouTube mobile Ad Ratings
Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.
Netflix disputes Nielsen’s ratings of its shows
US-based Nielsen ratings service is offering its first data on how many people actually watch Netflix’s original series in the first week following their release, but the streaming video company was quick to dispute the figures.