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Nielsen launches theatrical VOD measurement service

January 14, 2021 11.11 Europe/London By Chris Dziadul

Nielsen has unveiled its theatrical VOD (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms.

Filed Under: Newsline, On Demand/VOD, Platforms Tagged With: Nielsen, US Edited: January 14, 2021 11:11

TV ad revenue in the UK totals £5.11bn

March 21, 2019 10.54 Europe/London By Julian Clover

Online businesses represent the largest category of advertiser on UK television.

Filed Under: Channels, Newsline Tagged With: Nielsen, Thinkbox Edited: March 21, 2019 10:54

Nielsen acquires addressable TV technology provider Sorenson Media

February 21, 2019 21.15 Europe/London By Robert Briel

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.

Filed Under: Newsline Tagged With: Nielsen, smart TVs, Sorenson Media Edited: February 21, 2019 21:15

Nielsen reports surge in ‘over-the-air’ homes in the US

January 15, 2019 20.01 Europe/London By Robert Briel

US research firm Nielsen reports that as of May 2018, more than 14% of all US TV households (or 16 million homes) have “over-the-air” (OTA) TV status, and that number is on the rise.

Filed Under: Newsline, Research, Terrestrial Tagged With: Nielsen, US Edited: January 16, 2019 09:53

Eutelsat claims to be market leader in Nigeria, Cameroon and Ivory Coast

November 13, 2018 09.58 Europe/London By Robert Briel

A study, led by Nielsen, of television reception throughout Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat as satellite market leader within these countries.

Filed Under: Newsline, Research, Satellite Tagged With: Cameroon, Eutelsat, Ivory Coast, Nielsen, Nigeria Edited: November 13, 2018 09:58

Gracenote launches Mobile Video Analytics solution

August 16, 2018 18.31 Europe/London By Robert Briel

Nielsen’s Gracenote has announced a new Mobile Video Analytics solution.

Filed Under: Newsline Tagged With: Gracenote, Mobile Video Analytics, Nielsen, US Edited: August 16, 2018 18:31

Nielsen: nine out of 10 US adults use linear

July 31, 2018 10.45 Europe/London By Broadband TV News Correspondent

Nine out of 10 US adults (18+) use linear platforms in the average week, according to Nielsen Total Audience Report over Q1, 2018.

Filed Under: Newsline, Research Tagged With: Nielsen, US Edited: July 31, 2018 10:48

SpotX adds Nielsen OTT data for connected TVs

May 2, 2018 11.12 Europe/London By Robert Briel

SpotX will be adding demographic breakouts based on Nielsen’s audience data for connected TV (CTV). This marks the first time a digital supply-side platformhas leveraged Nielsen analytics for CTV.

Filed Under: Connected TV, Newsline, OTT Tagged With: Nielsen, SpotX, US Edited: May 2, 2018 11:28

Sky emerges as biggest traditional ad spender

April 23, 2018 11.11 Europe/London By Julian Clover

Sky has overtaken Procter & Gamble to become the biggest spender on traditional advertising in the UK in 2017.

Filed Under: Newsline Tagged With: Nielsen, Sky Edited: April 23, 2018 11:11

Nielsen to measure YouTube mobile Ad Ratings

January 17, 2018 09.45 Europe/London By Julian Clover

Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.

Filed Under: Newsline Tagged With: Nielsen, ratings, YouTube Edited: January 18, 2018 11:11

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