Online businesses represent the largest category of advertiser on UK television.
Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.
US research firm Nielsen reports that as of May 2018, more than 14% of all US TV households (or 16 million homes) have “over-the-air” (OTA) TV status, and that number is on the rise.
A study, led by Nielsen, of television reception throughout Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat as satellite market leader within these countries.
Nielsen’s Gracenote has announced a new Mobile Video Analytics solution.
Nine out of 10 US adults (18+) use linear platforms in the average week, according to Nielsen Total Audience Report over Q1, 2018.
SpotX will be adding demographic breakouts based on Nielsen’s audience data for connected TV (CTV). This marks the first time a digital supply-side platformhas leveraged Nielsen analytics for CTV.
Sky has overtaken Procter & Gamble to become the biggest spender on traditional advertising in the UK in 2017.
Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.
US-based Nielsen ratings service is offering its first data on how many people actually watch Netflix’s original series in the first week following their release, but the streaming video company was quick to dispute the figures.