Streaming made TV history for a second consecutive month in July as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge, accounting for […]
Nielsen publishes Polish viewing figures
July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an […]
Polish audiences fall at the first sign of Spring
Polish audiences spent less time in front of the small screen in March as the first month of spring brought in a spell of warm weather.
UMTG awards Nielsen TV audience measurement contract for Croatia
UMTG, the Croatian TV Joint Industry Committee, has awarded the country’s TV audience measurement tender to Nielsen.
YouTube maintains Polish TV streaming lead
YouTube was the most watched streaming service on TV in Poland in June for the second month running.
Traditional TV dominates in Poland
Although streaming services are becoming increasingly popular in Poland, viewers still spend around 90% of their TV time watching traditional programming.
Linear TV dominates in Poland
Nielsen data shows that linear TV viewership still dominates on a TV set in Poland, with streaming’s share at under 6%.
Nielsen expands Netflix partnership
Nielsen has expanded its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland.
Peoplemeter extension in the Czech Republic
The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.
Nielsen introduces DAI measurement in Poland
Nielsen is now enabling its Polish clients to recognise Dynamic Ad Insertion (DAI) and will collectively report their results as part of home TV viewing.