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Traditional TV dominates in Poland

February 21, 2023 21.49 Europe/London By Chris Dziadul

Although streaming services are becoming increasingly popular in Poland, viewers still spend around 90% of their TV time watching traditional programming.

Filed Under: Central & East Europe, Newsline Tagged With: Nielsen, Poland, The Gauge Edited: 21 February 2023 21:49

Linear TV dominates in Poland

January 19, 2023 12.37 Europe/London By Chris Dziadul

Nielsen data shows that linear TV viewership still dominates on a TV set in Poland, with streaming’s share at under 6%.

Filed Under: Central & East Europe, Newsline Tagged With: Nielsen, Poland Edited: 19 January 2023 12:37

Nielsen expands Netflix partnership

January 19, 2023 12.09 Europe/London By Chris Dziadul

Nielsen has expanded its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland.

Filed Under: Newsline Tagged With: Netflix, Nielsen Edited: 20 January 2023 12:31

Peoplemeter extension in the Czech Republic

January 4, 2023 17.14 Europe/London By Chris Dziadul

The Association of Television Operators (ATO) and Nielsen have embarked on another five years of cross-platform electronic measurement of viewership and content consumption in the Czech Republic.

Filed Under: Central & East Europe, Newsline Tagged With: Association of Television Operators, Czech Republic, Nielsen Edited: 4 January 2023 17:14

Nielsen introduces DAI measurement in Poland

October 14, 2022 09.35 Europe/London By Chris Dziadul

Nielsen is now enabling its Polish clients to recognise Dynamic Ad Insertion (DAI) and will collectively report their results as part of home TV viewing.

Filed Under: Central & East Europe, Editor's Choice, Newsline Tagged With: DAI, Nielsen, Poland Edited: 17 October 2022 11:56

Nielsen takes over French TV ad intelligence company TVTY

July 9, 2021 10.36 Europe/London By Jörn Krieger

US data provider Nielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.

Filed Under: Newsline, Research Tagged With: Eliott Reilhac, Nielsen, Sean Cohan, TVTY Edited: 9 July 2021 10:36

Gracenote expands to Poland

May 25, 2021 11.43 Europe/London By Chris Dziadul

Nielsen’s Gracenote has expanded its international video metadata coverage to Poland.

Filed Under: Central & East Europe, Newsline Tagged With: Gracenote, Nielsen, Poland Edited: 25 May 2021 11:44

Roku allies with Nielsen

March 2, 2021 08.44 Europe/London By Chris Dziadul

Roku and Nielsen have entered into a strategic alliance which they say will help shape the future of media measurement and TV advertising in a streaming-first market.

Filed Under: Newsline Tagged With: Nielsen, Roku Edited: 2 March 2021 14:46

Nielsen launches theatrical VOD measurement service

January 14, 2021 11.11 Europe/London By Chris Dziadul

Nielsen has unveiled its theatrical VOD (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand […]

Filed Under: Newsline, On Demand/VOD, Platforms Tagged With: Nielsen, US Edited: 14 January 2021 11:11

TV ad revenue in the UK totals £5.11bn

March 21, 2019 10.54 Europe/London By Julian Clover

Online businesses represent the largest category of advertiser on UK television.

Filed Under: Newsline, TV Tagged With: Nielsen, Thinkbox Edited: 21 March 2019 10:54

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