Nielsen is now enabling its Polish clients to recognise Dynamic Ad Insertion (DAI) and will collectively report their results as part of home TV viewing.
Nielsen takes over French TV ad intelligence company TVTY
US data provider Nielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
Gracenote expands to Poland
Nielsen’s Gracenote has expanded its international video metadata coverage to Poland.
Roku allies with Nielsen
Roku and Nielsen have entered into a strategic alliance which they say will help shape the future of media measurement and TV advertising in a streaming-first market.
Nielsen launches theatrical VOD measurement service
Nielsen has unveiled its theatrical VOD (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand […]
TV ad revenue in the UK totals £5.11bn
Online businesses represent the largest category of advertiser on UK television.
Nielsen acquires addressable TV technology provider Sorenson Media
Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.
Nielsen reports surge in ‘over-the-air’ homes in the US
US research firm Nielsen reports that as of May 2018, more than 14% of all US TV households (or 16 million homes) have “over-the-air” (OTA) TV status, and that number […]
Eutelsat claims to be market leader in Nigeria, Cameroon and Ivory Coast
A study, led by Nielsen, of television reception throughout Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat as satellite market leader within these countries.
Gracenote launches Mobile Video Analytics solution
Nielsen’s Gracenote has announced a new Mobile Video Analytics solution.