Red Bee Media will supply IMDb ratings for Swisscom’s television offer on the TV box, TV air web and TV air mobile apps.
Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.
The viewer market for paid-for video-on-demand (VOD) services like Amazon Prime Video, Netflix, maxdome and Sky Ticket continues to grow in Germany.
The TV audience ratings of Sky Deutschland have been around 16% higher in subscriber households than reported by German TV ratings provider AGF in 2016.
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.
The final game of the FIFA Football World Cup 2014 in Brazil on July 13, 2014 set a new TV ratings record in the history of German television.
The FIFA Football World Cup 2014 semi-final between Germany and Brazil on July 8 achieved not only a historic result with Germany’s 7:1 victory, but also a new ratings record on German television.