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ProSiebenSat.1 launches programmatic TV advertising via HbbTV

April 21, 2022 10.27 Europe/London By Broadband TV News Correspondent

German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.

Filed Under: HbbTV, Newsline, Tech, TV Tagged With: AGF, Mediaplus Group, Programmatic TV, ProSiebenSat.1, Seven.One Entertainment Group, Thomas Wagner, Virtual Minds, Weber-Stephen Edited: 21 April 2022 10:31

Sky Deutschland’s viewing figures underrated by 16%

January 12, 2017 22.48 Europe/London By Jörn Krieger

The TV audience ratings of Sky Deutschland have been around 16% higher in subscriber households than reported by German TV ratings provider AGF in 2016.

Filed Under: Editor's Choice, Marketing, Newsline, Platforms, Research, TV Tagged With: AGF, Audience Measurement, GfK, ratings, Sky Deutschland Edited: 16 January 2017 08:03

Germany to integrate YouTube in TV ratings system

April 27, 2015 10.20 Europe/London By Jörn Krieger

AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.

Filed Under: Editor's Choice, Newsline, On Demand/VOD, Research Tagged With: AGF, Germany, GfK, Nielsen, ratings, YouTube Edited: 28 April 2015 06:54

German digital homes now reach 44.2%

August 10, 2010 07.43 Europe/London By Robert Briel

The number of digital homes in Germany on August 1 reached 15,680,000, or 44.2% of the total number of 35,490,000 TV households, according to the latest figures from GfK and […]

Filed Under: Newsline, Research Tagged With: AGF, GfK Edited: 10 August 2010 08:01

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