German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.
Sky Deutschland’s viewing figures underrated by 16%
The TV audience ratings of Sky Deutschland have been around 16% higher in subscriber households than reported by German TV ratings provider AGF in 2016.
Germany to integrate YouTube in TV ratings system
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.
German digital homes now reach 44.2%
The number of digital homes in Germany on August 1 reached 15,680,000, or 44.2% of the total number of 35,490,000 TV households, according to the latest figures from GfK and AGF.