Internet-based TV reception continues to gain ground in Germany, while connected TVs are now firmly established as the standard household device, according to national audience measurement body AGF Videoforschung.
AGF: Streaming surges as linear TV still anchors major moments in 2025
Video consumption in Germany continued to fragment in 2025, with streaming viewing rising by 21% year on year, while linear television remained the dominant destination for live, news-led and event […]
Audience measurement bodies assess HbbTV for viewing analysis
As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is becoming one of the industry’s most complex challenges.
AGF integrates Amazon Prime Video into Germany’s national audience measurement
In a landmark move for audience measurement in Germany, AGF Videoforschung and Amazon have announced the integration of Prime Video into AGF’s standardised national ratings system.
ANGA COM: Addressable TV gains traction in German TV market
Addressable TV is playing an increasingly important role for broadcasters, content providers and advertisers in Germany.
AGF trials HbbTV return channel data in German TV ratings
German TV ratings provider AGF Videoforschung has launched a proof-of-concept integrating return channel data into its panel-based measurement system.
Germany’s AGF joins Audience Measurement Coalition
German video research company AGF Videoforschung is joining the newly established Audience Measurement Coalition (AMC).
Ad Alliance launches programmatic ads on linear TV
Virtual Minds, the adtech subsidiary of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for […]
ProSiebenSat.1 launches programmatic TV advertising via HbbTV
German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.
Sky Deutschland’s viewing figures underrated by 16%
The TV audience ratings of Sky Deutschland have been around 16% higher in subscriber households than reported by German TV ratings provider AGF in 2016.