The Corona crisis has led to Germans buying more TV sets in the first half of 2020.
Despite the Corona crisis, 2.7 million TV sets were sold in Germany between January and May 2020, slightly more than in the first five months of the previous year (2.65 million), according to GfK Retail & Technology.
The global market for consumer electronics ended the year 2018 with a 6% increase in sales while total sales of around €138 billion were recorded.
The number of Ultra HD TV sets sold in Germany will break the 10 million barrier at the beginning of 2019, according to a forecast by industry association Deutsche TV-Plattform.
The sales of TV sets amounted to €45 billion in the first half of 2018 in the global market, around 1% more than in the same period last year, spurred by this year’s FIFA World Cup, according to German market research institute GfK.
A total of 1.6 million TV sets were sold in Germany in Q1 2018. Of these, 1.2 million (75%) are equipped with smart functions, reports German industry association Deutsche TV-Plattform with reference to figures from GfK Retail & Technology.
More smart devices for media use at home were sold in Germany last year than ever before.
The market for traditional consumer electronics is growing in Germany this year.
The users of German HDTV satellite platform HD+ are particularly open towards Ultra HD (UHD).
More than a quarter of German TV viewers (28%) who don’t yet own an Ultra HD TV set want to buy such a device.