A total of 1.6 million TV sets were sold in Germany in Q1 2018. Of these, 1.2 million (75%) are equipped with smart functions, reports German industry association Deutsche TV-Plattform with reference to figures from GfK Retail & Technology.
In 2015, the smart TV share in the overall market was 60%, 64% in 2016 and 69% in 2017. Deutsche TV-Plattform assumes that on around two thirds of these devices the smart functions are actually used by consumers.
“The continuously increasing market penetration of internet-capable TV sets opens up additional opportunities for all content providers to place their services. The technical features of the sets improve with each new model series, making their usage more flexible and comfortable for consumers,” said Andre Prahl, Chairman of Deutsche TV-Plattform.
“All in all, this means that the range of products and services from catch-up TV to video-on-demand continues to grow while arrangement and visibility of content as well as access to content gain importance,” said Prahl.
