How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
German platform operator M7 Deutschland will add lifestyle channel MyZen TV 4K to its Ultra HD (UHD) line-up on May 1, 2021.
The share of UHD TV sets in the German TV market continues to grow.
German industry association Deutsche TV-Plattform welcomes a new member: SmarDTV Global. The French company develops pay-TV reception devices such as CI+ modules.
With around 6.6 million TV sets, 20% more smart TVs were sold in Germany last year than in 2019 (5.5 million), reports industry association Deutsche TV-Plattform with reference to GfK figures.
4.7 million television sets were sold in Germany in the first three quarters of 2020, according to data from GfK Retail & Technology released by Deutsche TV-Plattform.
In Germany, around 4.1 million smart TV sets were sold in the first nine months of 2020 – almost 14% more than in the same period of the previous year (3.6 million).
German industry association Deutsche TV-Plattform is preparing the ground for a possible market launch of a new CI Plus interface.
Ultra HD (UHD) is becoming the new standard for TV sets in Germany.
Despite the Corona crisis, 2.7 million TV sets were sold in Germany between January and May 2020, slightly more than in the first five months of the previous year (2.65 million), according to GfK Retail & Technology.