The specification enables the addressing of up to 12 million TV households in Germany via watermarking technology, which so far cannot be reached via the TV broadcasters’ HbbTV services because the reception device does not support the HbbTV standard, for example when using a set-top box.
The white paper describes technical profiles and requirements for HbbTV devices for a market launch of ADB2 and Targeted Advertising in Germany. On this basis, a range of new services could become possible, in addition to the existing HbbTV offerings in the market. The English-language white paper can be downloaded free of charge here.
The around 50 members of Deutsche TV-Plattform from all areas of the industry support the introduction of digital technologies based on open standards. In three specialised working groups and task forces, the association deals with topics such as DVB-I, Addressable TV and HDR production. The latest new member is German commercial broadcaster RTLzwei.