German industry association Deutsche TV-Plattform welcomes Divitel, based in Apeldoorn, Netherlands, and Gracenote, based in Munich, Germany, as new members.
Divitel is a vendor-independent provider of system integration and professional services in the field of video distribution optimising processes (from OTT to IPTV and DVB). Gracenote is specialised in metadata and technology, particularly for media companies and platform operators. Before joining, Gracenote was already involved in the Metadata Task Force of Deutsche TV-Plattform.
“The distribution of media content via IP and the associated optimisation of networks is an important topic for the members of Deutsche TV-Plattform. This also applies to the preparation and maintenance of metadata, which plays a central role in finding and using programmes and is of increasing importance for companies and viewers alike. We are therefore very pleased that Divitel and Gracenote are joining our association as two companies that will contribute their proven expertise in these areas to Deutsche TV-Plattform and the work of our committees,” said Andre Prahl, Chairman of Deutsche TV-Plattform.
“We are honoured to have been added as member of the Deutsche TV-Platform community,” added Hans Kornmann, CEO and founder of Divitel. “We very much look forward to share our knowledge and experience on how data insights, automation and machine learning can be used to maximise efficiency and facilitate a move towards fully automized video distribution.”
Tamara Altendorf, Director Sales, Europe at Gracenote, said: “Metadata is becoming more and more crucial for media companies and platform operators against the background of an ever-growing content and platform offering. Gracenote has already made a significant contribution to the metadata task force in the past. Now, as a member of Deutsche TV-Plattform, we want to actively contribute to the future development of the market and look forward to a constructive exchange with the other members.”
In the field of IP streaming, the German TV-Platform recently shed light on the quality measurement of video streaming. The white paper Basic Set of Metadata offers a practice-oriented introduction to the topic with a focus on the so-called Quality of Experience (QoE) among users. Best practices were developed for the coding and contribution of content. The white paper provides orientation for market participants and represents a cross-market understanding of minimum requirements for metadata for content distribution, including for non-linear services.
