The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
RTL, ProSiebenSat.1 get green light for addressable TV and online video JV
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.
SpotX expands OTT partnership with BrightLine
SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.
TDF and Enensys partner for targeted advertising
TDF and Enensys have concluded a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
MX1 and Nowtilus team up for targeted advertising
MX1, the technical services subsidiary of Astra satellite operator SES, has formed a partnership with German advertising insertion solutions provider Nowtilus.
Adobe and Roku team for targeted advertising on OTT platforms
Adobe has announced a partnership with Roku to offer Adobe customers the ability to target the consumer audience moving to over-the-top service (OTT).
Sky launches Sky AdSmart in Germany
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
France Télévisions and TDF launch targeted advertising on DTT with HbbTV
FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
Xstream and Nowtilus team up for OTT ad insertion
Danish OTT and VOD solutions provider Xstream has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system developed by German digital video distribution solutions provider Nowtilus.
Targeted Advertising’s GDPR challenge
The General Data Protection Regulation (GDPR) is likely to have a significant impact on Targeted Advertising (TA) in Europe when it comes into effect on May 25 this year.