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Deutsche Telekom cooperates with RTL on streaming and addressable TV

November 17, 2020 10.00 Europe/London By Jörn Krieger

German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.

Filed Under: Editor's Choice, Newsline, Platforms, Top Story Tagged With: addressable advertising, addressable TV, Deutsche Telekom, MagentaTV, Mediengruppe RTL Deutschland, Smartclip, targeted advertising, TVNow Edited: November 20, 2020 12:56

ProSiebenSat.1 offers addressable TV on all channels

August 8, 2019 13.30 Europe/London By Jörn Krieger

The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.

Filed Under: Channels, HbbTV, Newsline Tagged With: addressable TV, d-force, ProSiebenSat.1, SevenOne Media, targeted advertising, Thomas Wagner Edited: August 12, 2019 11:32

RTL, ProSiebenSat.1 get green light for addressable TV and online video JV

August 7, 2019 22.42 Europe/London By Jörn Krieger

The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.

Filed Under: Channels, Editor's Choice, Finance, Newsline, Platforms Tagged With: addressable TV, d-force, Mediengruppe RTL Deutschland, online video, ProSiebenSat.1, targeted advertising Edited: August 8, 2019 15:54

SpotX expands OTT partnership with BrightLine

April 11, 2019 09.57 Europe/London By Robert Briel

SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.

Filed Under: Newsline, OTT Tagged With: BrightLine, SpotX, targeted advertising Edited: April 11, 2019 10:25

TDF and Enensys partner for targeted advertising

April 9, 2019 18.45 Europe/London By Robert Briel

TDF and Enensys have concluded a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.

Filed Under: HbbTV, Newsline, Terrestrial Tagged With: Enensys, France, targeted advertising, TDF Edited: April 9, 2019 20:19

MX1 and Nowtilus team up for targeted advertising

April 8, 2019 08.00 Europe/London By Jörn Krieger

MX1, the technical services subsidiary of Astra satellite operator SES, has formed a partnership with German advertising insertion solutions provider Nowtilus.

Filed Under: Cable, Newsline, On Demand/VOD, OTT, Platforms, Streaming, Technology, Ultra HD Tagged With: Dynamic Ad Insertion, MX1, NAB 2019, Nowtilus, Patrick Knippel, SES, targeted advertising Edited: April 7, 2019 22:25

Adobe and Roku team for targeted advertising on OTT platforms

March 27, 2019 07.30 Europe/London By Robert Briel

Adobe has announced a partnership with Roku to offer Adobe customers the ability to target the consumer audience moving to over-the-top service (OTT).

Filed Under: Newsline, Technology Tagged With: Adobe, Roku, targeted advertising Edited: March 27, 2019 07:30

Sky launches Sky AdSmart in Germany

February 28, 2019 12.21 Europe/London By Jörn Krieger

German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.

Filed Under: Channels, Editor's Choice, Marketing, Newsline, Top Story Tagged With: Acxiom, addressable TV, Sky AdSmart, Sky Deutschland, targeted advertising Edited: March 4, 2019 12:27

France Télévisions and TDF launch targeted advertising on DTT with HbbTV

January 22, 2019 07.46 Europe/London By Robert Briel

FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.

Filed Under: Connected TV, HbbTV, Newsline, Terrestrial Tagged With: France, France Télévisions, FranceTV Publicité, targeted advertising, TDF Edited: January 22, 2019 07:52

Xstream and Nowtilus team up for OTT ad insertion

September 5, 2018 21.33 Europe/London By Jörn Krieger

Danish OTT and VOD solutions provider Xstream has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system developed by German digital video distribution solutions provider Nowtilus.

Filed Under: Newsline, On Demand/VOD, OTT, Platforms, Streaming Tagged With: CDN, HLS, MediaMaker, MPEG-DASH, Nowtilus, SaaS, targeted advertising, Xstream Edited: September 7, 2018 23:16

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