The DVB Steering Board has given its approval to an update to its Targeted Advertising specifications as well as commercial requirements for the addition of a new CDN-related functionality to […]
Titan OS launches Targeted Advertising platform
Technology company Titan OS is launching Titan Ads, a marketplace for Targeted Advertising on connected TV sets (CTV).
wedo movies first FAST channel on German cable in DVB-C trial
FAST channel and AVOD provider Video Solutions AG, cable operators wilhelm.tel and willy.tel and cable association DNMG have launched a trial for the distribution of FAST channel wedo movies on […]
Deutsche TV-Plattform publishes white paper on ADB2
German industry association Deutsche TV-Plattform has published a white paper on ADB2.
Vodafone Deutschland to add RTL TVNow to GigaTV
German streaming service RTL TVNow (in future RTL+) will become available as an app on Vodafone Deutschland’s GigaTV platform in 2022.
HbbTV releases Targeted Advertising solution for TV sets in set-top box markets
The HbbTV Association has published the second phase of its solution for Targeted Advertising (TA).
RMB and Smart AdServer offer targeted advertising on RTBF
Belgian advertising network RMB Régie Média Belge used ad monetisation platform Smart AdServer for ad replacement on the linear TV channels of Belgian public broadcaster RTBF during Euro 2020.
Deutsche TV-Plattform publishes glossary on addressable TV
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
RTL and TP Vision bring HbbTV TA to smart TVs in Germany
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
Deutsche Telekom cooperates with RTL on streaming and addressable TV
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.