The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.
SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.
TDF and Enensys have concluded a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
MX1, the technical services subsidiary of Astra satellite operator SES, has formed a partnership with German advertising insertion solutions provider Nowtilus.
Adobe has announced a partnership with Roku to offer Adobe customers the ability to target the consumer audience moving to over-the-top service (OTT).
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
Danish OTT and VOD solutions provider Xstream has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system developed by German digital video distribution solutions provider Nowtilus.
The General Data Protection Regulation (GDPR) is likely to have a significant impact on Targeted Advertising (TA) in Europe when it comes into effect on May 25 this year.