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Vodafone Deutschland to add RTL TVNow to GigaTV

August 17, 2021 09.00 Europe/London By Jörn Krieger

German streaming service RTL TVNow (in future RTL+) will become available as an app on Vodafone Deutschland’s GigaTV platform in 2022.

Filed Under: Cable, Distribution, Newsline, On Demand/VOD, Platforms, Streaming, TV Tagged With: addressable TV, GigaTV, Mediengruppe RTL Deutschland, RTL, targeted advertising, TVNow, Vodafone Deutschland Edited: 16 August 2021 23:12

HbbTV releases Targeted Advertising solution for TV sets in set-top box markets

July 20, 2021 09.33 Europe/London By Broadband TV News Correspondent

The HbbTV Association has published the second phase of its solution for Targeted Advertising (TA).

Filed Under: HbbTV, Newsline, Set-Top Boxes, Standards, Tech Tagged With: ADB, Application Discovery Over Broadband, ATSC 3.0, DVB Project, HbbTV Association, HDMI, targeted advertising, Vincent Grivet, Watermarking Edited: 20 July 2021 09:33

RMB and Smart AdServer offer targeted advertising on RTBF

July 14, 2021 23.17 Europe/London By Jörn Krieger

Belgian advertising network RMB Régie Média Belge used ad monetisation platform Smart AdServer for ad replacement on the linear TV channels of Belgian public broadcaster RTBF during Euro 2020.

Filed Under: Newsline, OTT, Platforms, Streaming, TV Tagged With: AUVIO, Dynamic Ad Insertion, Euro 2020, Gerald Sauvageon, RMB, RTBF, Smart Adserver, targeted advertising, Valérie Janssens Edited: 14 July 2021 23:20

Deutsche TV-Plattform publishes glossary on addressable TV

June 23, 2021 11.32 Europe/London By Jörn Krieger

How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?

Filed Under: Newsline, Resources Tagged With: addressable TV, Carine Chardon, Deutsche TV-Plattform, glossary, targeted advertising Edited: 23 June 2021 11:32

RTL and TP Vision bring HbbTV TA to smart TVs in Germany

June 17, 2021 10.29 Europe/London By Broadband TV News Correspondent

German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.

Filed Under: HbbTV, Newsline, Standards Tagged With: addressable TV, Andre Prahl, HbbTV TA, Mediengruppe RTL Deutschland, targeted advertising, TP Vision Edited: 17 June 2021 10:34

Deutsche Telekom cooperates with RTL on streaming and addressable TV

November 17, 2020 10.00 Europe/London By Jörn Krieger

German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.

Filed Under: Editor's Choice, Newsline, Platforms, Top Story Tagged With: addressable advertising, addressable TV, Deutsche Telekom, MagentaTV, Mediengruppe RTL Deutschland, Smartclip, targeted advertising, TVNow Edited: 20 November 2020 12:56

ProSiebenSat.1 offers addressable TV on all channels

August 8, 2019 13.30 Europe/London By Jörn Krieger

The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.

Filed Under: HbbTV, Newsline, TV Tagged With: addressable TV, d-force, ProSiebenSat.1, SevenOne Media, targeted advertising, Thomas Wagner Edited: 12 August 2019 11:32

RTL, ProSiebenSat.1 get green light for addressable TV and online video JV

August 7, 2019 22.42 Europe/London By Jörn Krieger

The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.

Filed Under: Editor's Choice, Finance, Newsline, Platforms, TV Tagged With: addressable TV, d-force, Mediengruppe RTL Deutschland, online video, ProSiebenSat.1, targeted advertising Edited: 8 August 2019 15:54

SpotX expands OTT partnership with BrightLine

April 11, 2019 09.57 Europe/London By Robert Briel

SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.

Filed Under: Newsline, OTT Tagged With: BrightLine, SpotX, targeted advertising Edited: 11 April 2019 10:25

TDF and Enensys partner for targeted advertising

April 9, 2019 18.45 Europe/London By Robert Briel

TDF and Enensys have concluded a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.

Filed Under: HbbTV, Newsline, Terrestrial Tagged With: Enensys, France, targeted advertising, TDF Edited: 9 April 2019 20:19

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