German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
France Télévisions and TDF launch targeted advertising on DTT with HbbTV
FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
Xstream and Nowtilus team up for OTT ad insertion
Danish OTT and VOD solutions provider Xstream has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system developed by German digital video distribution solutions provider Nowtilus.
Targeted Advertising’s GDPR challenge
The General Data Protection Regulation (GDPR) is likely to have a significant impact on Targeted Advertising (TA) in Europe when it comes into effect on May 25 this year.
France TV and TDG trial targeted advertising on DTT
WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.