The HbbTV Association has published the second phase of its solution for Targeted Advertising (TA).
Belgian advertising network RMB Régie Média Belge used ad monetisation platform Smart AdServer for ad replacement on the linear TV channels of Belgian public broadcaster RTBF during Euro 2020.
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.
SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.
TDF and Enensys have concluded a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
MX1, the technical services subsidiary of Astra satellite operator SES, has formed a partnership with German advertising insertion solutions provider Nowtilus.