German industry association Deutsche TV-Plattform has published a white paper on ADB2.
Vodafone Deutschland to add RTL TVNow to GigaTV
German streaming service RTL TVNow (in future RTL+) will become available as an app on Vodafone Deutschland’s GigaTV platform in 2022.
HbbTV releases Targeted Advertising solution for TV sets in set-top box markets
The HbbTV Association has published the second phase of its solution for Targeted Advertising (TA).
RMB and Smart AdServer offer targeted advertising on RTBF
Belgian advertising network RMB Régie Média Belge used ad monetisation platform Smart AdServer for ad replacement on the linear TV channels of Belgian public broadcaster RTBF during Euro 2020.
Deutsche TV-Plattform publishes glossary on addressable TV
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
RTL and TP Vision bring HbbTV TA to smart TVs in Germany
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
Deutsche Telekom cooperates with RTL on streaming and addressable TV
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.
ProSiebenSat.1 offers addressable TV on all channels
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
RTL, ProSiebenSat.1 get green light for addressable TV and online video JV
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.
SpotX expands OTT partnership with BrightLine
SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.