SpotX has announced an expanded partnership with BrightLine to deliver a direct pipeline of premium inventory to advertisers.
TDF and Enensys have concluded a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
MX1, the technical services subsidiary of Astra satellite operator SES, has formed a partnership with German advertising insertion solutions provider Nowtilus.
Adobe has announced a partnership with Roku to offer Adobe customers the ability to target the consumer audience moving to over-the-top service (OTT).
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
Danish OTT and VOD solutions provider Xstream has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system developed by German digital video distribution solutions provider Nowtilus.
The General Data Protection Regulation (GDPR) is likely to have a significant impact on Targeted Advertising (TA) in Europe when it comes into effect on May 25 this year.
WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.