In the first nine months of 2021, the share of smart TVs and Ultra HD TVs (UHD) in terms of the overall market continued to rise in Germany.
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
The share of UHD TV sets in the German TV market continues to grow.
With around 6.6 million TV sets, 20% more smart TVs were sold in Germany last year than in 2019 (5.5 million), reports industry association Deutsche TV-Plattform with reference to GfK figures.
Ultra HD (UHD) is becoming the new standard for TV sets in Germany.