How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
UHD share rises to 75% in German TV set market
The share of UHD TV sets in the German TV market continues to grow.
Smart TV sales continue to rise in Germany in 2020
With around 6.6 million TV sets, 20% more smart TVs were sold in Germany last year than in 2019 (5.5 million), reports industry association Deutsche TV-Plattform with reference to GfK figures.
Ultra HD/HDR on the rise in Germany
Ultra HD (UHD) is becoming the new standard for TV sets in Germany.