The Addressable TV Initiative, the joint venture between RTL Deutschland and Seven.One Entertainment Group, is inviting other European broadcasters to participate in the scheme.
Brussels approves RTL/ProSiebenSat.1 joint venture for addressable TV
The European Commission has approved, under EU merger regulation, the creation of a joint venture for addressable TV by German broadcast groups RTL Deutschland and ProSiebenSat.1.
RTL and ProSiebenSat.1 join forces for addressable TV in Europe
German broadcasters RTL Deutschland and ProSiebenSat.1, through its subsidiary Seven.One Entertainment Group, are to set up a technology joint venture, subject to pending regulatory approvals.
Addressable TV arrives in Poland
TVN Discovery Group has become the first media company in Poland to offer addressable TV solutions.
RTL and Panasonic bring addressable TV standard HbbTV TA to smart TVs
RTL Deutschland and Panasonic are bringing addressable TV to the smart TVs of the Japanese manufacturer.
Vodafone Deutschland to add RTL TVNow to GigaTV
German streaming service RTL TVNow (in future RTL+) will become available as an app on Vodafone Deutschland’s GigaTV platform in 2022.
RTL and ProSiebenSat.1 offer targeted advertising via HbbTV
The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising […]
Deutsche TV-Plattform publishes glossary on addressable TV
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
RTL and TP Vision bring HbbTV TA to smart TVs in Germany
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
SmarDTV Global joins Deutsche TV-Plattform
German industry association Deutsche TV-Plattform welcomes a new member: SmarDTV Global. The French company develops pay-TV reception devices such as CI+ modules.