TVN Discovery Group has become the first media company in Poland to offer addressable TV solutions.
RTL and Panasonic bring addressable TV standard HbbTV TA to smart TVs
RTL Deutschland and Panasonic are bringing addressable TV to the smart TVs of the Japanese manufacturer.
Vodafone Deutschland to add RTL TVNow to GigaTV
German streaming service RTL TVNow (in future RTL+) will become available as an app on Vodafone Deutschland’s GigaTV platform in 2022.
RTL and ProSiebenSat.1 offer targeted advertising via HbbTV
The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising with programmatic ad replacement.
Deutsche TV-Plattform publishes glossary on addressable TV
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
RTL and TP Vision bring HbbTV TA to smart TVs in Germany
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
SmarDTV Global joins Deutsche TV-Plattform
German industry association Deutsche TV-Plattform welcomes a new member: SmarDTV Global. The French company develops pay-TV reception devices such as CI+ modules.
RTL AdConnect and smartclip team up for ATV and video advertising solutions
RTL AdConnect and smartclip will extend their international partnership for addressable TV and online video advertising solutions across Europe.
Deutsche Telekom cooperates with RTL on streaming and addressable TV
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.
Proximus launches Android TV service with 3SS
Belgian telco Proximus has rolled out next-generation IPTV and OTT TV platform Proximus Pickx on Android TV Operator Tier set-top boxes.