The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.
Fox, NBCUniversal, and Viacom have unveiled OpenAP 2.0, expanding the advanced audience platform into a centralised premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel.
A number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
Starting Friday, March 15, Discovery’s Dmax in Spain will launch its new addressable TV service, Hybrids Ads, using the HbbTV standard.
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.
Dutch telecom operator KPN is to test Addressable TV and TV recommendations on its IPTV service in cooperation with Talpa Networks.
ProSiebenSat.1 and internet service provider 1&1 have concluded a long-term distribution agreement making the commercial broadcaster’s free-to-air TV and pay-TV channels available on IPTV platform 1&1 Digital-TV.
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.