The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising with programmatic ad replacement.
How is addressable TV (ATV) defined, what does ADB2 mean, how do switch-in and dynamic ad insertion differ?
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.
German industry association Deutsche TV-Plattform welcomes a new member: SmarDTV Global. The French company develops pay-TV reception devices such as CI+ modules.
RTL AdConnect and smartclip will extend their international partnership for addressable TV and online video advertising solutions across Europe.
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.
Belgian telco Proximus has rolled out next-generation IPTV and OTT TV platform Proximus Pickx on Android TV Operator Tier set-top boxes.
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.
Fox, NBCUniversal, and Viacom have unveiled OpenAP 2.0, expanding the advanced audience platform into a centralised premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel.