Fox, NBCUniversal, and Viacom have unveiled OpenAP 2.0, expanding the advanced audience platform into a centralised premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel.
A number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
Starting Friday, March 15, Discovery’s Dmax in Spain will launch its new addressable TV service, Hybrids Ads, using the HbbTV standard.
German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.
Dutch telecom operator KPN is to test Addressable TV and TV recommendations on its IPTV service in cooperation with Talpa Networks.
ProSiebenSat.1 and internet service provider 1&1 have concluded a long-term distribution agreement making the commercial broadcaster’s free-to-air TV and pay-TV channels available on IPTV platform 1&1 Digital-TV.
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.
Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.
Dutch SBS Broadcasting launches a new form of interactive television advertising together with Chio, 24i, Isobar and Carat, using the HbbTV standard.