The share of UHD TV sets in the German TV market continues to grow.
A total of around 1.45 million TV sets were sold in Germany in Q1 2021. Of these, 1.1 million were UHD TVs, which corresponds to a UHD share of 75% (Q1 2020: 70%), according to GfK figures reported by industry association Deutsche TV-Plattform.
The UHD sales figures in the first three months were at a comparable level to the 2020 and 2019 periods. In total, around 20.5 million UHD flat-screen TVs have been sold in Germany since 2014 until the end of March this year.
Almost all (97%) of the UHD TVs sold in Q1 2021 support at least one High Dynamic Range (HDR) method. 77% (845,000) of HDR displays are capable of dynamic HDR processes such as Dolby Vision or HDR10+ in addition to the static HDR standards HDR10 and HLG (Hybrid Log Gamma).
“In the first quarter of 2021, two milestones were reached at the same time: Three out of four purchased televisions are UHD sets, and the sound barrier of a total of 20 million UHD displays sold in Germany was broken,” said Carine Chardon, Managing Director of the Deutsche TV-Plattform and the ZVEI Consumer Electronics Association.
“As a result, more and more viewers are able to enjoy content in UHD HDR quality. For broadcasters and producers, this is a very good basis to continuously produce more series, movies, sporting events and live shows in UHD,” added Chardon.
